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    <lastmod>2025-10-28</lastmod>
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      <image:title>Insights - What is the Good Life, and What’s it Got to Do with Us? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tfilodestar.com/insights/tfi-lodestar-and-coventry-university-announce-collaboration-in-memory-of-agency-co-founder-and-alumnus-phil-watton</loc>
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    <lastmod>2025-06-12</lastmod>
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      <image:title>Insights - TFI Lodestar and Coventry University announce collaboration in memory of agency co-founder and alumnus Phil Watton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tfilodestar.com/insights/the-rise-of-ai-in-live-events</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
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      <image:title>Insights - The Rise of AI in Live Events&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tfilodestar.com/insights/press-pause-why-taking-a-break-now-can-set-you-up-for-success-in-2025</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-18</lastmod>
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      <image:title>Insights - Press Pause: Why Taking a Break Now Can Set You Up for Success in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tfilodestar.com/insights/we-are-40</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
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      <image:title>Insights - We are 40! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tfilodestar.com/insights/five-steps-towards-better-partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
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      <image:title>Insights - Five steps towards better partnerships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/making-events-and-experiences-accessible-to-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f3f5f5b7-1416-450b-9149-7ef777077723/OP_02.jpg</image:loc>
      <image:title>Insights - All Signal. No Noise. Making events and experiences accessible to all. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tfilodestar.com/insights/its-not-about-you-are-you-really-putting-your-audience-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c2039e60-00e0-46a0-8e42-68038ff2d417/GettyImages-866890316.jpg</image:loc>
      <image:title>Insights - It’s not about you – are you really putting your audience first? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/across-the-great-divide-five-tips-for-embracing-and-engaging-diverse-audiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
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      <image:title>Insights - Across the Great Divide: five tips for embracing and engaging diverse audiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/five-top-tips-for-presenters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
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      <image:title>Insights - Five top tips for presenters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/mental-health-and-wellness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
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      <image:title>Insights - Mental health and wellness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/cora-and-world-earth-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/4d1ef2ce-4f83-496c-af7b-928a6e19b9fe/Cora+EARTH+DAY+2024+1080+x+1080.png</image:loc>
      <image:title>Insights - CORA and World Earth Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/a-star-is-born-3pdzk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0311c6f0-0fd6-44b3-a3e3-fc32c85958e8/Journey+without+maps.jpg</image:loc>
      <image:title>Insights - A journey without maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/better-way</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/2f08994c-230b-4b11-bbfd-50c8ebfe5e57/PEOPLE+%26+PLANET+LOGO+REVERSED.png</image:loc>
      <image:title>Insights - A better way of working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/out-with-the-old</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1715958910004-QBKL76DVAECK8E0QVM8G/image-asset.jpeg</image:loc>
      <image:title>Insights - Out with the old, in with the new - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/no-going-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/57499303-6ac6-48b8-88b3-e9e9bc905789/Clocks_RT.jpg</image:loc>
      <image:title>Insights - No going back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/insights/a-star-is-born</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1715958465402-8M5EIK4PTIRIWDSB0M8H/image-asset.jpeg</image:loc>
      <image:title>Insights - A star is born - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/alfa-romeo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>To celebrate Alfa Romeo’s 100th anniversary, the brand created the awesome new GTA, a modern day interpretation of an Alfa legend. TFI Lodestar’s task was to design and deliver both a customer and media launch programme - and with only 500 units available globally, the event needed to be as special and exclusive as the car itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>For Alfa Romeo, this meant giving a small number of carefully-chosen guests an intimate experience in a stunning open-air venue, enjoying one-to-one attention in an exclusive and relaxed atmosphere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018323977-CF5CRFLXPSB5YLZFTC4E/Group+991.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>Alfa Romeo GTA car launch event/ Garsington Opera House/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483058-WBKYGD6K0FPP6040A7TN/Rectangle+40%402x.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>The guest experience included a multi-sensory GTA walk-through space, the opportunity to test drive Giulia and Stelvio Quadrifoglio on local roads, an Italian-style picnic and, of course, a chance to meet, hear, and even buy, the new GTA itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018186908-AWCIEE1WX6XCJVQ7D3EK/blue.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>The TFI Lodestar team managed a personalised invitation process which included invitation follow-up calls to each individual guest to maximise attendance and reassure them in relation to their safety in light of COVID-19.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018323455-OGZRAF89PCEQ92DUHY3X/Group+995.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>Classic Alfa Romeo car display/Creative production/Product launch event/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption>On the day, we needed to ensure the format met - and exceeded, wherever possible - the various safety measures required to mitigate the risk of the virus spreading. We took that as an invitation to create something extra special.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018447505-7FSHB21VDRKSMW4OJT71/blue.jpg</image:loc>
      <image:title>ALFA ROMEO</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/elbc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>In June 2020 the European Lead Battery Conference hosts took the decision to switch this year’s event from the physical to the virtual. We responded quickly. By September we were ready to go live.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483060-79DW0NC1T8Y505113U98/Rectangle+39%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>Clients, sponsors, delegates, and exhibitors were delighted with the results: “TFI Lodestar proved invaluable in making the transition to our first full virtual event. Their extremely high production standards ensured our event looked impressive and ran smoothly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943792684-7ONQ3K53XUTDC27XU6WR/Group+943%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>Virtual event/ Technical control room/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>Our first challenge was to adapt the existing agenda and content to ensure its effectiveness online. We achieved this by creating a blend of live and pre-recorded content. We built safe environments in studios in Germany and the UK for live keynote speakers, with panel and Q&amp;A session participants video-calling in from across the globe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483058-WBKYGD6K0FPP6040A7TN/Rectangle+40%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>"This was highly appreciated by delegates, and we would not hesitate to use TFI Lodestar for future events.” - Managing Director, International Lead Battery Association</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943792102-GKPYIKXDJ5EC49HO1Q72/Group+947%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>Camera filming a virtual conference studio/Virtual Event/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>562 delegate registrations 4,500+ views of pre-recorded session content 45 live global panel speakers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061957-A4EH3AUYS2CHBKWBQM56/Rectangle+39%402x.jpg</image:loc>
      <image:title>ELBC</image:title>
      <image:caption>Our chosen virtual platform ensured that sponsors and exhibitors were not only able to maintain the same high profile as at a physical event, they were additionally able to see who had interacted with their content and for how long.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/abarth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ABARTH</image:title>
      <image:caption>In September 2020 Abarth asked TFI Lodestar to create a COVID-19 safe event solution to launch two new special edition 595 models to a UK media and influencer lifestyle audience. With group numbers restricted to six, we opted to run two half-day programmes at the iconic Shelsley Walsh Hill Climb.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ABARTH</image:title>
      <image:caption>The format comprised a socially distanced product presentation, a driver training session from Shelsley Walsh’s lead instructor and a walk of the hill climb course, after which guests were unleashed on-track and challenged to achieve their best possible time up the hill in a (sanitised!) Abarth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605017865838-Y9VGYDORYM91C0PJ5WZP/Group+974.jpg</image:loc>
      <image:title>ABARTH</image:title>
      <image:caption>Socially distanced Abarth car product launch event. Shelsley Walsh/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605017869823-PCX6201GNGUYZPO3BFLZ/Group+978.jpg</image:loc>
      <image:title>ABARTH</image:title>
      <image:caption>Abarth car product launch event/Shelsley Walsh/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018019508-YXN66OI5T57HK96AF9QB/red.jpg</image:loc>
      <image:title>ABARTH</image:title>
      <image:caption>The event garnered exactly the positive column inches the client was looking for.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/personal-finance-society</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY</image:title>
      <image:caption>Our relationship with the PFS spans two decades – delivering end-to-end events services, innovation and development of event technology and delegate management systems, financial management, sponsorship generation and specialist associations consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021385251-KIZV1JN1FYQCN90F8YLE/Group+208.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY</image:title>
      <image:caption>A passionate presenter at Personal Finance Society event/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY</image:title>
      <image:caption>TFI Lodestar’s expertise in professional conference organisation leaves the PFS free to focus on what it does best...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021385172-OKZGGTYATGWTFPYF4I1T/Group+212.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY</image:title>
      <image:caption>The personal finance society logo on white podium lectern/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021329687-QP757XJ0LL0MSE1ZSEM2/red.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY</image:title>
      <image:caption>...giving members a continuous professional development programme, attracting outstanding new talent into the industry, and increasing the organisation’s visibility and influence in policy development and advocacy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/jeep-renegade-phev</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>How do you launch a car to a national retailer network during the Covid-19 pandemic?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018774072-HG9C1WVM2DDJVS02F1TJ/Group+1022.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>A Jeep product giveaway box with usb and popcorn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018803210-HIT1Z86BKYOKPU1VGGBY/green.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>We filmed contributions from the key players at Jeep UK and edited it all together with existing digital press launch material and infographics, to create an upbeat and informative launch video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>That was our challenge from Jeep, ahead of the launch of their all-important Renegade plug-in hybrid – not just Jeep’s first-ever electrified vehicle, but the first to be produced by any marque owned by parent company FCA. Anticipation within the retail network was high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483058-WBKYGD6K0FPP6040A7TN/Rectangle+40%402x.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>The film was packaged up in a cool ‘cine reel’ box containing everything Jeep’s retailers needed for their very own Renegade PHEV premiere screening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018772295-77P0RFOMVL4BIBVHT8AW/Group+1027.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>A person using their phone to interact with their Jeep at an event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018667305-X6T6PH674YSA5LO6FC0E/green.jpg</image:loc>
      <image:title>JEEP RENEGADE PHEV</image:title>
      <image:caption>Jeep has ambitious sales targets for Renegade 4xe. Retailer teams need to be energised about the opportunity and also knowledgeable about a car bursting with new technologies that prospective customers will want to understand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/jose-cuervo-brand-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>JOSE CUERVO BRAND EXPERIENCE</image:title>
      <image:caption>How do you create a true tequila experience for 100 key distributors, without flying them all the way to Mexico? We bought out the whole of one of Barcelona’s best five-star hotels and filled it with authentic and informative tequila experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>JOSE CUERVO BRAND EXPERIENCE</image:title>
      <image:caption>Our experiences included interactive learning sessions exploring the harvesting and distillation process, tasting workshops, margarita masterclasses, portfolio and product positioning training, a mariachi band, 60 kilos of limes, a themed bar, and a smoking Jose Cuervo skull!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022374731-847VV56LW7L1KJQQ1T8H/Group+274.jpg</image:loc>
      <image:title>JOSE CUERVO BRAND EXPERIENCE</image:title>
      <image:caption>Jose Cuervo tequila cocktails at a hotel bar in Barcelona for event/Brand experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>JOSE CUERVO BRAND EXPERIENCE</image:title>
      <image:caption>This was the inaugural event in a new Tequila Leadership Programme, immersing delegates in the world of tequila, leaving them inspired and motivated to champion Jose Cuervo’s tequila brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022376175-NQEM13DSD2237729YLJP/Group+278.jpg</image:loc>
      <image:title>JOSE CUERVO BRAND EXPERIENCE</image:title>
      <image:caption>Hotel takeover with thought leadership branding and large print signage for Jose Cuervo event/Brand experience/Creative roduction/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/alzheimers-association</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ALZHEIMER’S ASSOCIATION</image:title>
      <image:caption>We made it easy for over 5000 international delegates to experience as much of London as possible during their brief stay in the UK – by putting all of London under one huge ExCeL roof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ALZHEIMER’S ASSOCIATION</image:title>
      <image:caption>Big Ben and Abbey Road, black cabs and red buses, bobbies on the beat, even a chance to ‘meet the Queen’ – all of London life was here for guests to explore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020901793-T4C4GLQPSE9WMYP0KHGE/Group+154.jpg</image:loc>
      <image:title>ALZHEIMER’S ASSOCIATION</image:title>
      <image:caption>Creative production/International congress/London themed party/Excel Conference Centre/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>ALZHEIMER’S ASSOCIATION</image:title>
      <image:caption>Except the pigeons. We left those out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020900813-T3FSCNDFU5457D6XZ9NO/Group+158.jpg</image:loc>
      <image:title>ALZHEIMER’S ASSOCIATION</image:title>
      <image:caption>Queen Elizabeth lookalike/creative production/International congress/London themed party/Excel Conference Centre/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/nissan-innovation-station</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>NISSAN INNOVATION STATION</image:title>
      <image:caption>The launch of its all-electric ‘Leaf’ car gave Nissan an opportunity to celebrate the future of electric transport and build confidence in new technology and the Nissan brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>NISSAN INNOVATION STATION</image:title>
      <image:caption>Our ‘futuristic science museum’ experience at London’s 02 guided visitors through a fully interactive and immersive journey, leaving them in no doubt that Nissan are true pioneers in automotive and sustainability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022088446-0G622BVFA16JCP0IM34W/Group+262.jpg</image:loc>
      <image:title>NISSAN INNOVATION STATION</image:title>
      <image:caption>Delegate enjoying immersive racing car simulator at Nissan event/Creative production/interactive experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>NISSAN INNOVATION STATION</image:title>
      <image:caption>Over 900,000 visitors registered to attend during the experience’s three-year lifespan, with 30,000 qualified leads generated in its first year alone. The Innovation Station was featured in Time Out London’s top ten free attractions and won an FMBE Gold Award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022090263-927B08P6L54DDNTXT5TQ/Group+258.jpg</image:loc>
      <image:title>NISSAN INNOVATION STATION</image:title>
      <image:caption>A customer interacting with gesture tech Nissan car display at the O2 in London/Creative production/Interactive technology/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/kings-college-transitional-law-summit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>KING’S COLLEGE TRANSITIONAL LAW SUMMIT</image:title>
      <image:caption>Inspired by the 60th anniversary of Hannah Arendt’s seminal work, The Human Condition, King’s College London’s Dickson Poon School of Law challenged TFI Lodestar to deliver an event that would result in a new Declaration of Intent in the global struggle for justice and human rights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>KING’S COLLEGE TRANSITIONAL LAW SUMMIT</image:title>
      <image:caption>Together, we created the ground-breaking Transnational Law Summit 2018, a comprehensive programme of lectures, panel discussions and workshops featuring world leaders in law, political science, journalism, art and literature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605023360808-Q7KCBEZRFCDDWL05N1GT/Group+359.jpg</image:loc>
      <image:title>KING’S COLLEGE TRANSITIONAL LAW SUMMIT</image:title>
      <image:caption>delegate reading programme and listening to simultaneous translation speech on headphones/International conference/Kings College/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>KING’S COLLEGE TRANSITIONAL LAW SUMMIT</image:title>
      <image:caption>Central to the project was the creation of a digital collaboration tool, summit website and Event App, as well as a complex delegate registration system. A full post-event video and podcast legacy package was also created, to act as the springboard for the funding for the next iteration of the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605023359703-Y84DOM1JJLSG6Y0LBDIH/Group+355.jpg</image:loc>
      <image:title>KING’S COLLEGE TRANSITIONAL LAW SUMMIT</image:title>
      <image:caption>Cameraman and female interviewer filming guest speaker/International Conference/Kings College/TFI Lodestar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/personal-finance-society-festival-of-financial-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY  FESTIVAL OF FINANCIAL PLANNING</image:title>
      <image:caption>The Personal Finance Society always seeks to break new ground in the way it engages with members – and we’re always happy to show the way. We created the Festival of Financial Planning – a carnival of colour incorporating four presentation stages and over a hundred exhibitors in a unique ‘summer music festival’ atmosphere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY  FESTIVAL OF FINANCIAL PLANNING</image:title>
      <image:caption>It’s unusual to see camper vans, deckchairs, bales of hay and a big top at an event for the financial sector – maybe that’s why this event attracted over 2000 attendees, 94% of whom said they planned to attend again, and became the #7 trending topic on Twitter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605025031783-PCOHP38NYCIEJ8YE2JKW/Group+440.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY  FESTIVAL OF FINANCIAL PLANNING</image:title>
      <image:caption>Cosmic Sausages performing at Personal Finance Society Festival of Finance event/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605025033551-QT81PRYWWFIRXRJUCSHX/Group+445.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY  FESTIVAL OF FINANCIAL PLANNING</image:title>
      <image:caption>Event signage at a creative event with a music festival theme/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024688017-YBEOJT5ELUEML3ZCL7AS/red.jpg</image:loc>
      <image:title>PERSONAL FINANCE SOCIETY  FESTIVAL OF FINANCIAL PLANNING</image:title>
      <image:caption>94% “Would attend again” delegate rating #7 trending topic on Twitter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/alfa-romeo-press-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ALFA ROMEO PRESS LAUNCH</image:title>
      <image:caption>We were challenged with creating a UK press event for Alfa Romeo’s Stelvio Quadrifoglio, appealing equally to automotive and lifestyle journalists, and generating earned media ahead of the ground-breaking new SUV’s arrival in the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ALFA ROMEO PRESS LAUNCH</image:title>
      <image:caption>Our Scottish-Italian fusion experience included helicopter transfers from Glasgow airport, oyster and whisky tasting, an insightful ‘in conversation’ between Alfa Romeo Head of Design Scott Krugger and Scotland’s leading product design consultant Scott Jarvie, and a stunning ride-and-drive route in the Trossachs National Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022683599-VNZYV0VLDHWLR6UZV46Q/Group+295.jpg</image:loc>
      <image:title>ALFA ROMEO PRESS LAUNCH</image:title>
      <image:caption>Media event guest arriving in a helicopter/Alfa Romeo/Press launch/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022588732-2G6GT9MRJBV8I3FT1MUO/red.jpg</image:loc>
      <image:title>ALFA ROMEO PRESS LAUNCH</image:title>
      <image:caption>Reviews have been universally positive – although we admit that the basil and olive oil ice cream divided opinion somewhat…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022683005-3UTRDK8RP7KSJ464B3TN/Group+300.jpg</image:loc>
      <image:title>ALFA ROMEO PRESS LAUNCH</image:title>
      <image:caption>Blue Alfa Romeo at media event in hilly Scotland/Press Launch/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/cochrane-colloquium</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>COCHRANE COLLOQUIUM</image:title>
      <image:caption>TFI Lodestar became Cochrane’s global core PCO in 2018 when we produced their annual congress, the Cochrane Colloquium, featuring dozens of keynote speakers and session streams plus a formal dinner at the National Museum of Scotland (for over 1000 guests – the biggest the museum has ever hosted).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>COCHRANE COLLOQUIUM</image:title>
      <image:caption>2018’s Edinburgh Colloquium was a complex event – but not quite as complex as the following year’s Colloquium in Santiago, Chile, where local civil unrest and curfew led to the event’s last-minute cancellation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>COCHRANE COLLOQUIUM</image:title>
      <image:caption>Happily, we were able to quickly and safely evacuate all delegates, and we recouped over 70% of all Cochrane’s event-related costs. So, even when things go wrong, TFI Lodestar makes them right again.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/fiat-500x-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>FIAT 500X LAUNCH</image:title>
      <image:caption>We helped Fiat pioneer a unique approach to the car launch, setting a new standard in the industry and leaving the competition scratching their heads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>FIAT 500X LAUNCH</image:title>
      <image:caption>Did that Fiat 500X really appear out of nowhere, conjured up by master-magician Dynamo? We’re not telling – let’s just say it’s probably the most technically-advanced car reveal ever attempted in the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020607187-JONFV37GYSCTP0YR08M0/Group+137.jpg</image:loc>
      <image:title>FIAT 500X LAUNCH</image:title>
      <image:caption>Dynamo with projection mapping technology at new Fiat car launch event/Creative production/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605019848444-999PIS0BZ9ADKZ7DPIM6/red.jpg</image:loc>
      <image:title>FIAT 500X LAUNCH</image:title>
      <image:caption>The results speak for themselves, with over 2.9m YouTube views, 6.7m website visits, and an FMBE Silver Award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020606585-LTGI0ONHSZ1ELWL6AJ6M/Group+142.jpg</image:loc>
      <image:title>FIAT 500X LAUNCH</image:title>
      <image:caption>Dynamo with projection mapping technology and lasers at Fiat car launch event/Creative Production/TFI Lodestar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/philips-museum</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>PHILIPS MUSEUM</image:title>
      <image:caption>We guided Philips on its ‘Journey to Tomorrow’, reimagining its prestigious factory museum to appeal to an international audience of technophiles and tourists alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021781789-37CF7A9Y0N07G7TTB8DG/Group+239.jpg</image:loc>
      <image:title>PHILIPS MUSEUM</image:title>
      <image:caption>Philips heritage products in display units at a brand experience centre event/Creative exhibtion design/Brand experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>PHILIPS MUSEUM</image:title>
      <image:caption>Showcasing Philips’ excellence in innovation, our experience featured new and old products alongside a guiding audio and video narrative, attracting over 45,000 visitors in its first year of operation and enjoying an 88% VG/Excellent rating on Trip Advisor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021780305-CMF94CXCAF6BOXBDQ4FO/Group+243.jpg</image:loc>
      <image:title>PHILIPS MUSEUM</image:title>
      <image:caption>Guests interacting with displays at the Philips brand museum/Creative exhibition Design/Brand experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>PHILIPS MUSEUM</image:title>
      <image:caption>Fans of the new museum included Dutch newspaper NRC Handelsblad (4-star review), the IVCA (Best International Entertainment Experience), and Queen Beatrix of the Netherlands.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/fiat-500-launch-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>FIAT 500 LAUNCH TRAINING</image:title>
      <image:caption>We shone a light on this cheeky new addition to the Fiat range, giving retailers everything they needed to make this one of the most successful car launches in years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024787373-0AZA7ZHJB0UWDMTL6IZQ/Group+421.jpg</image:loc>
      <image:title>FIAT 500 LAUNCH TRAINING</image:title>
      <image:caption>Guests ranking names on leaderboard for event competition and training excercise/Automotive training/Creative production/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>FIAT 500 LAUNCH TRAINING</image:title>
      <image:caption>From a bubblicious product reveal to fiercely competitive training workshops, by the end of this four-day event dealers were on board and itching to get out there and sell.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024786437-XJPIXGEDKMD19EN6AP1O/Group+425.jpg</image:loc>
      <image:title>FIAT 500 LAUNCH TRAINING</image:title>
      <image:caption>Female presenter at Fiat launch event/Automotive training/Creative production/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024688017-YBEOJT5ELUEML3ZCL7AS/red.jpg</image:loc>
      <image:title>FIAT 500 LAUNCH TRAINING</image:title>
      <image:caption>Our client was delighted – Fiat retailers awarded this launch their highest-ever score of 4.99/5.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/national-house-building-council</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>NATIONAL HOUSE BUILDING COUNCIL</image:title>
      <image:caption>Every year NHBC celebrates excellence in new house-building through its Pride in the Job regional and national awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>NATIONAL HOUSE BUILDING COUNCIL</image:title>
      <image:caption>Featuring nearly 600 awards spread over 11 regional events in 11 weeks, culminating in the National Supreme Awards Event, it’s a complex logistical operation and the kind of challenge we relish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021193529-2QUXRO0XJEBKOCKMVJOI/Group+192.jpg</image:loc>
      <image:title>NATIONAL HOUSE BUILDING COUNCIL</image:title>
      <image:caption>Woman and man celebrating at National House Building Council awards event/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021086983-0R12LK7IIRZKDA8QQI6Z/orange.jpg</image:loc>
      <image:title>NATIONAL HOUSE BUILDING COUNCIL</image:title>
      <image:caption>With a little help from celebrities such as Jonathan Ross and Romesh Ranganathan, we make sure everyone goes home feeling like a winner – and last year 97% of guests told us we did just that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021192655-JWGNOMIQL8AL54ZWJXT0/Group+197.jpg</image:loc>
      <image:title>NATIONAL HOUSE BUILDING COUNCIL</image:title>
      <image:caption>Event guests taking a photo with Johnathan Ross at corporate awards ceremony event/TFI Lodestar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/jose-cuervo-outwithjose</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>JOSE CUERVO  OUTWITHJOSE</image:title>
      <image:caption>Distributors have always loved our Jose Cuervo discovery trips to Mexico’s tequila country – that’s why we developed a few simple tools to help them share their experience among friends and colleagues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>JOSE CUERVO  OUTWITHJOSE</image:title>
      <image:caption>It’s all about the creation and curation of social media hashtags and branded materials, providing multiple opportunities for guests to fly the flag for Jose in the workplace and beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022880305-CSSALGQG107G2NB51KK5/Group+1059.jpg</image:loc>
      <image:title>JOSE CUERVO  OUTWITHJOSE</image:title>
      <image:caption>Jose Cuervo event collateral sent to delegates/Creative event design/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>JOSE CUERVO  OUTWITHJOSE</image:title>
      <image:caption>When just 120 guests share over 600 photos and other branded content, reaching more than 650,000 people, you just know they’ve had an experience worth shouting about! #OutWithJose won Best Social Media Campaign at the Meeting Industry Marketing Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605022880028-O58B9B4VHHJZ62L2NAI6/Group+1060.jpg</image:loc>
      <image:title>JOSE CUERVO  OUTWITHJOSE</image:title>
      <image:caption>Jose Cuervo hotel door branding for event/Creative event design/TFI Lodestar .</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/bmw-corporate-fleet-programme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>BMW CORPORATE FLEET PROGRAMME</image:title>
      <image:caption>The world of automotive is changing, with fresh challenges, emerging technologies and bold new players entering the category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>BMW CORPORATE FLEET PROGRAMME</image:title>
      <image:caption>TFI Lodestar helps BMW navigate this tougher landscape via a year-round calendar of corporate fleet events, leasing roadshows, ride-and-drive experiences and sponsored events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605023143816-LW8O81PBZOM1RL614KC1/Group+336.jpg</image:loc>
      <image:title>BMW CORPORATE FLEET PROGRAMME</image:title>
      <image:caption>Guests at BMW experiential hospitality to register and book test drives/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>BMW CORPORATE FLEET PROGRAMME</image:title>
      <image:caption>Our work is designed to showcase BMW’s excellence in design, engineering, and sustainability, and to maintain its number one share of the premium car segment against a backdrop of shifting consumer loyalties and preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605023144486-PGCIT7MLVO79EGUAN6DH/Group+341.jpg</image:loc>
      <image:title>BMW CORPORATE FLEET PROGRAMME</image:title>
      <image:caption>Customer asking about BMW at an automotive event/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/a-star-is-born</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>A Star is Born</image:title>
      <image:caption>A Star is Born Today marks an exciting new beginning for our agency, where we fully unite our formerly separate divisions and go forward, with one powerful integrated offer, as TFI Lodestar. The new agency will offer a breadth of expertise and specialisation that we believe will give us the edge in a new landscape of physical, virtual, and hybrid live events and experiences. But the real winners will be our clients, who will benefit from a smarter, nimbler, more blended approach to creative business communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>A Star is Born</image:title>
      <image:caption>Delayed by nearly a year due to the Covid crisis, this launch indicates not just our optimism about the future, but also a genuine sense of excitement about how the lessons of 2020 will make B2B experiential more effective than ever. Like the star that forms part of our name, we aim to give clients something to rely on, seek guidance from, and help navigate towards brighter outcomes. ALL SIGNAL. NO NOISE. The journey starts here. 21.1.21 &lt; Back to news</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610489691686-CR8055TXAFQ1X1Y4FKYO/News_Star.jpg</image:loc>
      <image:title>A Star is Born</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0501ecb6-4586-4601-ade2-eb71b9e6126b/Rectangle+30.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>OUR WORK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/add8bfba-6cc8-4fd6-b649-f441595fabbb/FARIZON_NEC_119+v2.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>Farizon Standing out from the Crowd</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/9dca3dec-0ed9-4562-bbe7-8c3bacc99296/BSG-D2-301.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>BSG LIVE'24 Focus on sustainability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e9dc50ec-da6f-4300-9d39-59ffd5b4ff4b/BMW+Millbrook-16.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>BMW Unveiling a new digital test drive booking system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d8978f7f-87ec-43be-bfc4-c31852516175/DSC_12129.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>EUROPEAN ORTHODONTIC SOCIETY Community growth and management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b8456a0d-44fe-43a7-9b72-c8bd42b46596/2.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>IUAI 2024 Keeping members informed and connected</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d3b851e4-212a-41dc-948e-9d94a7ab1ffc/Jeep_RTE_5.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>JEEP The world's most compact escape room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/7abf8e57-d5f6-45c4-aaeb-02be041da3c9/NMGB+Etihad+07.png</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>Nissan GB Strategy and celebration in one inspiring event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/5f6351ca-9199-4f57-94a7-901cfc8b70cf/TFILodestar_Web_2023_CaseStudies_087.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>JOSE CUERVO EXPERIENCE A rich and rewarding brand experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f8d01d30-66d0-41be-b407-2566e987fdc5/TFILodestar_Web_2023_CaseStudies_037.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ICRAA record-breaking global robotics event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/89ed9a7c-ddc6-47da-bd0d-601c14ec66a4/TFILodestar_Web_2023_CaseStudies_022.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>BRITISH SOCIETY OF GASTROENTEROLOGY: BSG LIVE’23Flawlessly executing a complex flagship event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/5e4b17a6-85d4-4f1e-8787-b943a0ba39a9/TFILodestar_Web_2023_CaseStudies_071.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>StellantisO2 Logistics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/96d04149-e4e5-47cc-a20f-ae314f444d18/TFILodestar_Web_2023_CaseStudies_041.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>LANDSECRelaunching employee awards with a party to end all parties</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/be699016-0004-4c59-afbf-76e90a08a3b1/TFILodestar_Web_2023_CaseStudies_062.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ILDSWorld Skin Summit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367181533-Y7LJRICWW0WWHUQ82P92/Group+184.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>NATIONAL HOUSE BUILDING COUNCIL PRIDE IN THE JOB AWARDS Making everyone feel like a winner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/85301880-8253-4d7d-bb70-5bf8ef240e24/EOS_05.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>EUROPEAN ORTHODONTIC SOCIETYGrowing audiences and re-building engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c67e96f5-74d4-4da8-85f0-82fd8e904b28/INEOS+4.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCELaunching a major new automotive brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367128877-W52FLUWLSKWHGVBGZ702/Group+325.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>BMW CORPORATE FLEET PROGRAMME Helping BMW stay on top of an ever-changing world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367091970-IIC00VT92VHP0S3Z0K90/Group+430.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>PERSONAL FINANCE SOCIETY FESTIVAL OF FINANCIAL PLANNING A financial conference so different it got Twitter talking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b0724a90-f8e4-42df-a2bf-34deb27b9758/vlcsnap-2021-04-28-12h23m46s282.png</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>NISSAN MOTOR GB VIRTUAL DEALER CONFERENCE Connecting businesses with their most important stakeholders</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367209465-7KA7ECOGCVVJ50TOG0Q2/Group+201.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>PERSONAL FINANCE SOCIETY REGIONAL PROGRAMME Delivering a complete event package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367244125-W0X54KUXFPW97XQ3I1RO/Group+966.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ABARTH MEDIA LAUNCH COVID-safe driving excitement with Abarth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367240786-YFXK3BZH2RS49MALLS1H/Group+982.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ALFA ROMEO CUSTOMER &amp; MEDIA LAUNCH Turning restrictions into exclusive experiences</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367241072-DWPE7K1YRKJZ86O9X2I7/Group+932.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ELBC Transitioning effectively to a virtual platform</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/352b7935-4e68-4b6a-839c-c30eb524e0c7/TFILodestar_Web_2023_CaseStudies_052.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>LANDSECStanding out in a crowded arena</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367187380-5QCYOG2ODETGFPUYWX0O/Group+128.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>FIAT 500X LAUNCH A car reveal like you’ve never seen – that’s magic!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610636314434-A96J6GD25T8AI4WGW6I8/Imperial_CaseStudy01.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>IMPERIAL COLLEGE LONDON Helping people navigate some of life’s most important journeys</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367210340-TRCM2QIFWTGGBTSQQT6M/Group+146.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>INTERNATIONAL CONFERENCE Bringing London to life for busy delegates</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/3428ea78-bfed-44bb-8e09-c7cece08b176/New+background+01.png</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ROYAL COLLEGE OF ANAESTHETISTSTackling global emergencies through collaboration and knowledge sharing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367083494-GSI4ZGJO01SMPVB2DY8N/Group+283.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>ALFA ROMEO PRESS LAUNCH Winning headlines in automotive and lifestyle press</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367148563-PLZFUJSXXNN28MKEAUDJ/Group+305.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>JOSE CUERVO #OUTWITHJOSE Amplifying word of mouth to a deafening roar!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367123121-I6NT40DHQL8R85T6DHCZ/Group+346.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>KING’S COLLEGE TRANSNATIONAL LAW SUMMIT Opening up a new front in the global struggle for human rights</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367071133-BQ5HX7FZD3XFTZLIFBXU/Group+411.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>FIAT 500 LAUNCH TRAINING We got Fiat dealers bubbling with enthusiasm!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367135110-RIXD2L7PSNQ5D2UY1S0H/Group+247.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>NISSAN INNOVATION STATION Showcasing Nissan’s new technology to nearly a million people</image:caption>
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    <image:image>
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      <image:title>OUR WORK</image:title>
      <image:caption>JOSE CUERVO BRAND EXPERIENCE A tequila experience like no other</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605367149420-EB4WDE8368HHI78CWLFE/Group+231.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>PHILIPS MUSEUM Transforming a factory museum into a tourist experience fit for royalty</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/00c212af-b93c-47b6-ae35-ca2c42403538/TFILodestar_Web_2023_CaseStudies_014.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>BADDelivering value-creating technology solutions</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/6ea50156-a29d-454d-be6a-f874adf7d3d6/Virtual+events+tile.png</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>VIRTUAL EVENTS Innovative, creative and effective engagement with virtual audiences</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1642528546232-7TB45ZU7G8YEV1JYPP4H/Screenshot%2B2022-01-18%2Bat%2B17.16.49.jpg</image:loc>
      <image:title>OUR WORK</image:title>
      <image:caption>European Orthodontic Society Rapid repositioning for engagement and growth in a difficult year</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/corporate-social-responsibility</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>CORPORATE SOCIAL RESPONSIBILITY</image:title>
      <image:caption>CORPORATE SOCIAL RESPONSIBILITY We are navigating towards making a 100% ethical, sustainable, and socially responsible impact with our work, and we have many processes, protocols, charitable affiliations and staff incentive schemes to make sure we stay the course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>CORPORATE SOCIAL RESPONSIBILITY</image:title>
      <image:caption>We routinely support our clients’ CSR and sustainability policies by aligning with them and integrating them into our own ways of working. But we understand there is always more to be done. We are constantly identifying areas for change, and we aim to benchmark our achievements against the UN’s Sustainable Development Goals which outline global challenges such as poverty, inequality and climate change. 21.1.21 &lt; Back to news</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605609558013-TZ99U9GKUGDOF61K8CGU/CSR.jpg</image:loc>
      <image:title>CORPORATE SOCIAL RESPONSIBILITY</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-what-next-for-2020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - What next for 2020?</image:title>
      <image:caption>Counting The Cost Of 2020 - What Now For Live Events? 2020 taught our industry many new things and forced us to reconsider plenty that we had overlooked or forgotten. For some it was painful, but perhaps it was necessary – and certainly, in the long run it will make us better at what we do. The most important and furthest-reaching lesson was that our services, processes and tools are only as good as the rules and realities in which they operate. When those rules and realities change, we have nothing to offer. That’s not just a disaster for our industry, it’s a disaster for our clients who rely on us to help build their brands and their businesses. Our clients need to be able to plan ahead. That’s not possible when the services they depend on us to deliver have become obsolete overnight. Waiting for it all to blow over was never an option. We had to adapt, show our agility, and offer clients new ways to reach their audiences. That inevitably entailed a focus on creating virtual and hybrid live experiences, with new platforms to host them and new approaches to measurement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - What next for 2020?</image:title>
      <image:caption>It also caused us to reassess the fundamental nature of our business, and be reminded of a critical fact: we do not exist to sell clients live events, we exist to apply creativity to business messaging with the intention of moving hearts and minds. A live event of some kind might be part of that. And it might not. That’s a scary prospect when you’ve only ever seen your business as one thing, when you’re always a hammer looking for a nail, but for clients it is liberating. They can plan their year knowing that contingencies won’t be de-railing, they can apply more blended and targeted programmes to their audiences, and if our experiences of 2020 are anything to go by, they will get equally good and often better results compared to how they did things before.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - What next for 2020?</image:title>
      <image:caption>It’s in times like these, times of constraint and challenge and change, that we discover what we have and what we need, and we innovate towards better outcomes. As an industry we have learned, we have applied what we have learned with intelligence and pragmatism, and we have more to offer. If 2020 was the year when plans fell through, we now know enough to make sure that 2021 is the year of better, more confident, and more sophisticated planning. 21.01.21 &lt; Back to news</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-levc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483060-79DW0NC1T8Y505113U98/Rectangle+39%402x.jpg</image:loc>
      <image:title>NEWS - LEVC</image:title>
      <image:caption>LAUNCHING MOBILITY SOLUTIONS IN A TIME OF RESTRICTED TRAVEL In 2021, iconic London black cab manufacturer LEVC launched their much-anticipated VN5 commercial vehicle, developed from their already ground-breaking zero-emissions electric taxi. But how do you tell your global prospect base about it when most of the world is in lockdown? As ever, TFI Lodestar was happy to help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - LEVC</image:title>
      <image:caption>We created a livestream digital launch, hosted on a bespoke broadcast portal, featuring Covid-safe pre-recorded presentations from all of LEVC’s most senior executives, with graphics and speaker support designed by our creative team. We turned the whole thing around in just two weeks, from brief to execution, and went live in December 2020. Our clients were delighted with our speedy, safe, high-quality production – and with the orders already rolling in, LEVC is on course to achieve their ambitious growth strategy. 21.1.21 &lt; Back to news</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610709404812-MDND06XMELR6LU9VOA52/News_LEVC.jpg</image:loc>
      <image:title>NEWS - LEVC</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-matthew-gidley</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>Matthew Gidley</image:title>
      <image:caption>MATTHEW GIDLEY JOINS TFI LODESTAR We’re delighted to announce that Matthew Gidley has been appointed TFI Lodestar’s Head of Strategy with immediate effect. Matthew has previously worked at the most senior levels of some of our industry’s biggest agencies, and it’s a pleasure to welcome him into the TFI Lodestar family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>Matthew Gidley</image:title>
      <image:caption>Matthew’s responsibilities will include creative strategy and direction, content development, and coaching and training. He will also play a key role in TFI Lodestar’s corporate, brand, and business strategies. 21.1.21 &lt; Back to news</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610490318453-Z5ZHZFUN350OGJQOF79S/News_MGidley.jpg</image:loc>
      <image:title>Matthew Gidley</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-eos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483060-79DW0NC1T8Y505113U98/Rectangle+39%402x.jpg</image:loc>
      <image:title>NEWS - EOS</image:title>
      <image:caption>European Orthodontic Society appoints TFI Lodestar We are excited to start 2021 as the European Orthodontic Society’s newly appointed agency partner for the development and execution of their professional communications and engagement strategy. After the successful delivery of the EOS International Annual Congress in 2018, TFI Lodestar will be working with the Council of the European Orthodontic Society once again to provide a platform for future growth, allowing the Society to better adapt to the new demands of the specialist orthodontic community and future generations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - EOS</image:title>
      <image:caption>Part of our work will involve developing a calendar of online engagements for 2021, as a way of providing content and education to clinicians, scientists, postgraduate trainees and the community in general. This will include a series of webinars, round table discussions, distinguished teacher awards lectures, poster prizes, and curated content. Key to the success of the 2021 programme will be a continuous dialogue and engagement with the industry. On behalf of the Society, TFI Lodestar will be launching the EOS Partners Programme, enhancing dialogue and collaboration between the broader industry and the orthodontic community, encouraging a continuous interaction throughout the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - EOS</image:title>
      <image:caption>We will also boost the Society’s presence online, including a new website and an integrated membership system that will deliver a better user experience as well as providing agility to the overall communication process. The new website will also be a portal for news, industry updates, new research, and scientific advances. 21.1.21 &lt; Back to news</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/imperial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>IMPERIAL</image:title>
      <image:caption>Our work with Imperial College London not only guides some of the world’s keenest young minds towards smarter education and career choices, it also helps ensure the University meets its mission to benefit society through excellence in science, engineering, medicine and business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610636088373-VYNU9WK0SURK1EPMDG2E/Imperial_CaseStudy03.jpg</image:loc>
      <image:title>IMPERIAL</image:title>
      <image:caption>Students in laboratory at event/Imperial College/Video production/TFI Lodestar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>IMPERIAL</image:title>
      <image:caption>Through our short films hosted on Imperial’s website and social media, it’s easy to find out what’s on offer, from under- and post-graduate courses to research opportunities to industry placement advice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610636088645-97XD364UNF9TI6SW6BM6/Imperial_CaseStudy04.jpg</image:loc>
      <image:title>IMPERIAL</image:title>
      <image:caption>Geology student with magnifing glass/Imperial College/Video production/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>IMPERIAL</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/a-january-to-remember-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - A January To Remember</image:title>
      <image:caption>A January To Remember - Moving towards the light Since announcing the launch of our newly integrated agency last month, we’ve been overwhelmed by positive feedback, interest, curiosity, messages of support, and good wishes. It’s been hugely encouraging, and we’re grateful to our friends across the industry for giving us such a warm welcome. Amongst all the great press coverage we received, last week we were interviewed by C&amp;IT’s Editor Calum Di Lieto in a piece headed The Agency Merger That Shows Recovery For All. Watch the video here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - A January To Remember</image:title>
      <image:caption>Throughout the last twelve months things have not been easy for many of our colleagues new and old, our clients, or our competitors. Many are still trying hard to see a light on the horizon. But we believe that that light is there. We’re running towards it, and, if nothing else, we hope our optimism gives our friends everywhere a shared belief that things really will get better – and soon. Together, we’ll get there. 08.02.21 &lt; Back to news</image:caption>
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      <image:title>NEWS - A January To Remember</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/the-end-is-in-sight</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - The End is in Sight!</image:title>
      <image:caption>The End is in Sight We were greatly encouraged by last week’s announcement that there is now a route out of the darkness and into the light, and it is cheering to know that we have just a few more obstacles remaining before we can – finally! – get there. Our industry desperately needed this news, and despite our optimism and patience it sometimes felt like there really was no end in sight. But we are nearly there, and now we can move on to the question everyone needs to be asking: what next? We are an innately social animal and we’ve been kept apart for so long it hurts, so it seems reasonable to expect a rush of planning followed by a calendar brimming with physical live events across the second half of this year (we’re glad to report that our phones are already ringing). The sheer exhilaration of being together again, of seeing friendly faces, of shaking hands and working together in the same room, will mean that many of 2020’s hastily-embraced technologies and tools may be forgotten in favour of that most human of activities – the face-to-face, physical, social experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - The End is in Sight!</image:title>
      <image:caption>But let’s not neglect those tools entirely. They made us better at what we do. They taught us new skills (one of the hidden blessings of the COVID-19 era), and they made our services smarter, more flexible, further reaching, and in many cases more affordable for our clients. To forget about them would be a folly. To pretend they never existed would be dishonest. The emergence of off-the-peg virtual technologies enabled us to develop hybrid events and experiences, creating economies of scale and greater security against contingencies, and we should factor this in whenever we are invited to respond to a client brief. It will make our responses more innovative and more sensitive to the needs of clients and their audiences. Things may be about to get better (fingers crossed) but they are unlikely to be the same as they were before the pandemic struck – so it’s on all of us to show that we are keeping up and thinking ahead, that we have come through these dark days with new insights, new skills, and the ability to deploy them in pursuit of better client outcomes. 02.03.21 &lt; Back to news</image:caption>
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      <image:title>NEWS - The End is in Sight!</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-tfi-lodestar-supports-papyrus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - TFI Lodestar Supports Papyrus</image:title>
      <image:caption>TFI Lodestar Supports Papyrus We’ve written and shared a lot in recent weeks about our optimism for the future, and how hopeful we are about us all finding brighter days ahead – and soon. But it hasn’t been an easy journey for anyone, and it’s probably fair to say that, at some point during the past year, each and every one of us has had to confront some challenging thoughts and feelings. If we haven’t ourselves gone through periods of darkness and depression, then we all know people who have. Many are still going through it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - TFI Lodestar Supports Papyrus</image:title>
      <image:caption>That’s why we are pleased to support organisations such as Papyrus – an organisation that makes a difference to young people who can see no way ahead at all, and which can offer concrete support as well as strategies for survival when everything feels hopeless – and it’s why we were glad to be invited to create a short video for inclusion on their Wall of Hope. You can see all videos posted to the Wall of Hope below and you can make a donation to Papyrus using their Just Giving page. TFI Lodestar Papyrus Video Just Giving Wall Of Hope 18.03.21 &lt; Back to news</image:caption>
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      <image:title>NEWS - TFI Lodestar Supports Papyrus</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-the-future-is-hybrid</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - The Future Is Hybrid</image:title>
      <image:caption>The Future Is Hybrid With the clocks going forward to begin British Summer Time, the first easing of (we hope) post-Covid social restrictions, and UK vaccinations reaching around 50% of the population, there is a growing sense of relief and optimism that things – finally – are back on track. We are nearly through this. The future that we have all been longing for is nearly here. What might that mean for our industry? It has often been said that the future is already here – it’s just not evenly distributed. It’s also a tried-and-tested truism that businesses only innovate when they really have no choice. The effects of the past year have accelerated these truths to their logical conclusions. The results are likely to present the live events and experiences world with challenge and opportunity in equal measure. This is not an existential threat, but we are going to have to adapt. Back in 2019, working from home seemed to many like an impossible dream. When polled, 99% of us said it would be nice to have the chance to work from home one day a week. Skip forward eighteen months and working from home has increased by 400%, two-thirds of us are happy about that, and 74% of CFOs and 80% of CEOs say they are likely to make part-time work-from-home the new normal. Add to this the rise of the Zoom call – 300m people attended a Zoom meeting every day in 2020 – and you might think it’s going to be difficult to coax a B2B audience out of the house again. If anything, the opposite is true. While 87% of business respondents say that a Zoom call is better than the old-fashioned conference call (more useful, engaging, productive) the number in favour of the physical face-to-face engagement is also significant – 85% of us believe that real-world interaction builds better relationships, and 95% of us favour the face-to-face in the building of meaningful long-term business relationships.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - The Future Is Hybrid</image:title>
      <image:caption>There is also a sense that aspects of the new normal may already be starting to pall. Citigroup is one of many major corporations to begin reining in the use of Zoom (via Zoom-free Fridays) and is actively encouraging scheduled e-free time-out and mindfulness periods. We are a social animal. The Zoom call helps us scratch the itch but it’s never going to be the cure. We need to be together, and when we are not together we need some time alone. How soon before the dream of working from home becomes the nightmare of living at work? It’s unrealistic to expect an immediate and huge swing back towards live events, nor are we likely to now embark on a Golden Age of events and experiences, where we have more projects than staff to deliver them. Some clients are definitely keen to get going, but for many the past year has been a period of discovery and reassessment – that not all events are created equal, that sometimes the virtual makes for a more cost-effective solution, and that some meetings perhaps aren’t really necessary at all. At TFI Lodestar we are embracing this change in perspective and helping clients navigate it. We’ve learned a lot in the past year too. We want to explore the new terrain in tandem with our clients, and plot a better course together. The physical, live, face-to-face aspect of doing business isn’t going away – not because it’s traditional, but because it’s effective. We engage better, learn better, retain information better, and feel better about the deals we’ve made when we physically interact with each other. Companies and associations that have previously relied on real-world deep-dive sales and training meetings, customer incentive and reward programmes, shareholder summits, conferences, congresses and colloquiums will in most cases continue to so, and will continue to benefit from them.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - The Future Is Hybrid</image:title>
      <image:caption>Audiences will need to be given support and encouragement – levels of reluctance to travel post-Covid vary around the world (in the UK and US the figures are relatively low, but in parts of Asia this could be a significant obstacle) – and we must continue to make a firm and highly-visible commitment to safety, sanitation, and social distancing. We want to engage, but many of us aren’t quite ready yet. That’s natural. We’ve been through weird and testing times. Many of the next-generation events and experiences will reach much wider audiences – including paying audiences – via live stream or in the form of post-event content. Opportunities for broader communication and richer revenue streams have the potential to make conferences even more valuable than they were before. Other, smaller, periodic check-in and update meetings that were more about logistics than content or production are more likely to remain virtual. Most new client ‘event’ briefs will require the physical and the virtual to be considered equally in the creation of a blended response. The virtual and the hybrid are here to stay. However things play out, one thing is certain: there is no going back. The new normal won’t feel like the old normal. The old normal is buried beneath the rubble of a seismic shift, and as we emerge into this new reality it will take time for us to appreciate the changes. A lot of what we knew before will remain in place. Things that we previously paid little heed to will suddenly enjoy new prominence. Unexpected consequences will appear like sinkholes. This is a new landscape. It’s time to draw new maps. 06.04.21 &lt; Back to news</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/tfi-lodestar-awarded-cyber-security-accreditation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-09</lastmod>
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      <image:title>NEWS - Cyber Security</image:title>
      <image:caption>TFI Lodestar awarded cyber security accreditation We’ve always taken cyber security seriously – we have to, we routinely handle large volumes of confidential client information through our various event registration systems and applications, and we are entrusted by brands to look after some of their most sensitive proprietary secrets (in fact, we often produce events that are so secret we can’t talk about them, even after they’ve taken place).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - Cyber Security</image:title>
      <image:caption>Today we’re pleased to announce that our commitment to cyber security and risk management has been recognised by the UK government’s National Cyber Security Centre and awarded its highest-level Cyber Essentials Plus accreditation. This means that our entire IT infrastructure – applications, workstations, and servers – and the protocols that support it, has been independently inspected and verified as offering a high standard of protection against cyber-attacks. Just one more reason for companies to choose TFI Lodestar. We know what matters, and we know how to keep it safe. 09.4.21 &lt; Back to news</image:caption>
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      <image:title>NEWS - Cyber Security</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-keeping-the-champagne-on-ice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - Keeping The Champagne On Ice</image:title>
      <image:caption>We’re Keeping Our Champagne On Ice The signs continue to be positive. Buoyed by the continuing success of the UK’s vaccination programme and with an estimated £160bn of savings burning a hole in our pockets, economists are predicting a swift economic recovery. The OECD’s upwardly-revised forecast for the UK indicates growth of 7.2% in 2021 and a further 5.5% in 2022. The pound is up. Business lending is down. The fourth and final step of the government’s lockdown roadmap is almost upon us. For the live events and experiences industry, surely it’s time to crack open the fizz? At TFI Lodestar, as hopeful as we are about what lies around the corner, we’ve decided to keep the champagne in the fridge for now. That’s not to say we aren’t busy. On the contrary, we’ve been helping many of our clients prepare for this moment for months – thanks to the ready availability of effective hybrid events solutions, they are well-placed to benefit from the coming financial upturn. In recent weeks things have become even busier – right now we’re working round the clock planning a number of live events for delivery as soon as the end of this month. We’re watching developments closely, tweaking our plans almost daily, and are already learning a lot about visitor perceptions towards live events. These learnings are set to increase once we get onsite and will be of great value to us, our clients, our audiences, and to the way we plan live events for the foreseeable future. And, of course, we’re delighted and excited to have so much going on.</image:caption>
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      <image:title>NEWS - Keeping The Champagne On Ice</image:title>
      <image:caption>But there is still nervousness out there, and it’s understandable to see so many clients taking the wait-and-see approach. Having a clearer view of likely outcomes is no bad thing when you’re trying to strategise your way out of a series of wholly unprecedented circumstances. For those organisations with limited resources, or with plans overly reliant on contingency, it is wiser to play a more tentative game, to let others take the step first and see how things play out. That’s why, for now, we’re keeping a lid on our excitement. There are still many unanswered questions about what the new normal is going to look like. The Delta variant continues to trouble scientists, and talk of further lockdowns persists. How far will social-distancing and mask-wearing rules need to remain in place? Do we really have this virus under control, or are there more setbacks ahead? For as long as questions like these remain, the widely heralded live events explosion and ‘roaring 20s’ will be, at best, very unevenly distributed.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - Keeping The Champagne On Ice</image:title>
      <image:caption>The overwhelmingly positive news, however, is that whatever lies ahead we at least know that there are no longer any insurmountable barriers to reaching and engaging audiences. The shift towards hybrid has opened up new possibilities and better ways of hardwiring flexibility into business communications strategies. Our message to clients and prospects is simple: it’s safe to go ahead, secure in the knowledge that the show will go on and core objectives will be met. We’re working hard to get this message across, and to rebuild confidence in the way clients perceive our industry and our services. The champagne can wait. 14.06.21 &lt; Back to news</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/taking-pride-in-our-shared-future-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-26</lastmod>
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      <image:title>Taking Pride In Our Shared Future</image:title>
      <image:caption>Taking Pride In Our Shared Future As we approach the end of Pride month, and despite another year of relatively subdued celebrations, many of us have been reflecting on how far we’ve come in the struggle for equality – and how far we still have to go in order to secure a safer, fairer, and more evenly prosperous world. It’s been a generations-long struggle to get to where we are today, where larger numbers than ever before are committed to moving forward in a spirit of equality, tolerance, love and friendship, and in the belief that all experiences are valid and only serve to enrich us as a society. Such viewpoints seem obvious to so many now – it’s simply an everyday matter of being kind and respectful towards each other – that we sometimes forget the long and rocky path that a few brave people trod in order to get us here. Rights are never won easily, and they require constant defending. The people who won them were true pioneers, navigating us all towards a better society. We all feel the value, and share the responsibility, in defending those rights.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>Taking Pride In Our Shared Future</image:title>
      <image:caption>We’ve been updating our Sustainability &amp; Responsibility Policy recently, and we can’t help feeling that matters of equality, diversity, and inclusion are all inextricably linked to the commitments we need to make towards our planet. Any efforts to achieve greener working practices, energy efficiency, and carbon neutrality seem incomplete if they are not matched by a heartfelt desire to look after each other, regardless of the differences that separate us. Whatever those differences are, they are small compared to the things we have in common. We support our colleagues, clients, partners, friends and family in the LGBTQ+ community. We value them. We need them. We all breathe the same air. We’ve always believed this; now we are making it central to our agency and the policies that we live and work by. 28.6.21 &lt; Back to news</image:caption>
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      <image:title>Taking Pride In Our Shared Future</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/nissan-virtual-dealer-conference</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>Objectives were set early in the pandemic, and strategy fully explained, unpacked, and prepped for implementation. Nissan’s dealer network was primed for success.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>2020 was a difficult year for business, where – more than ever – strategy, flexibility, and contingency planning made all the difference between success and failure. We helped our friends at Nissan stay out ahead, gathering their dealer network together to reflect and plan during the height of lockdown – all via a smart virtual solution.</image:caption>
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      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>Presenter at Nissan virtual conference/TFI Lodestar</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>“An absolute pleasure to work with you…a very big thank you for all your efforts, your wise counsel and direction…the format had the very best chance of cutting through, that was SUPER slick.” - Communications Director, Nissan Motor GB</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>Topics for discussion included the rapid innovation of the supply chain, Nissan’s crucial support for key workers, and the drive towards electrification.</image:caption>
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      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018019508-YXN66OI5T57HK96AF9QB/red.jpg</image:loc>
      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>The session also offered new product reveals, demonstrations of pioneering customer experience enhancements, and the all-important live Q&amp;A.</image:caption>
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      <image:title>NMGB VIRTUAL DEALER CONFERENCE</image:title>
      <image:caption>Nissan virtual conference staging/creative production/TFI Lodestar</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-out-with-the-old-in-with-the-new</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - Out with the old, in with the new</image:title>
      <image:caption>Out with the old, in with the new Like everyone we know – especially everyone we know in our industry – we approached 2021 with a mixture of cautious optimism and grim determination. This was going to be a year to meet head-on: we decided that we weren’t just going to survive; we were going to reposition and repurpose our agency for success. When life gives you lemons, plant the pips and grow an orchard. It’s been a long, busy year. We learned a lot. We adapted and grew. We made a few key hires. We changed the way we think about ourselves, and the stories we tell about who we are and what we do. We merged our business groups and relaunched our agency with a single, simple proposition – engaging and effective live events and experiences, physical and virtual – “All signal. No noise.” We focused a lot more on engagement through conversations, took a more targeted approach to business development, and found ourselves meeting all kinds of new and interesting people. Many of those conversations turned into pitches; a few led us directly to new projects. We pitched – a lot – and enjoyed some significant successes. The final quarter was especially busy, just like it used to be, and we go into the holiday season grateful for our wins and looking forward to a rest.</image:caption>
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      <image:title>NEWS - Out with the old, in with the new</image:title>
      <image:caption>We even picked up a few awards – including in disciplines that weren’t even part of our skill set a year or two ago – and for that we thank our incredible team and their seemingly endless capacity for adaptation and positivity. In 2022 we’ll be relocating to a completely new-build office location – one that we are tailoring for sustainability in line with our ambition to reach Net Zero within the next few years. We’re partnering with organisations who can help us strengthen our commitment to Equality, Diversity and Inclusion. And we’re looking forward to some incredibly exciting projects. So, it’s out with the old and in with the new. We’ll keep changing, adapting, and keeping our spirits up. We hope that you do too. And to extend our opening analogy – the orchard has done OK – it weathered the first frost, resisted some pretty stiff winds, and has started to bear fruit. We’re on the martinis. If you prefer something softer, the lemonade’s a zinger. Join us! 24.12.21 &lt; Back to news</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610489691686-CR8055TXAFQ1X1Y4FKYO/News_Star.jpg</image:loc>
      <image:title>NEWS - Out with the old, in with the new</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/european-orthodontic-society</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>European Orthodontic Society</image:title>
      <image:caption>When the first wave of the COVID pandemic broke in 2020, the EOS came to us with a problem: having cancelled their 96th annual congress, how could they continue to engage members, satisfy sponsors, and maintain revenues?We spoke with key stakeholders, assessed the opportunity, and got to work.</image:caption>
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      <image:title>European Orthodontic Society</image:title>
      <image:caption>We created a fully-branded and professionally-packaged virtual programme, designed to meet the most pressing needs of the orthodontics industry and tailored to attract different audiences. We aligned and paired the content with sponsors, and structured the programme to guarantee continuous engagement with members and non-members.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c7f88957-7840-4f67-9c5c-35879a0490aa/EOS+Annual+Congress.jpg</image:loc>
      <image:title>European Orthodontic Society</image:title>
      <image:caption>EOS Annual Congress</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>European Orthodontic Society</image:title>
      <image:caption>Our solution included a new member system (facilitating enrolment and renewal), partner programme, social media strategy and marketing tools. We also built a completely new website and launched it within two months of briefing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018447505-7FSHB21VDRKSMW4OJT71/blue.jpg</image:loc>
      <image:title>European Orthodontic Society</image:title>
      <image:caption>- 3,200+ professional attendees (30% non-members, primarily post graduate students) - 17,105 unique visitors to website (more than doubling previous traffic) The EOS was one of several professional associations we were able to help in 2021, turning the pandemic into an opportunity for increased reach and financial growth.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/38b59dee-422a-46d5-953a-ebb8a2a9ec70/EOS+Quartely+Programme.jpg</image:loc>
      <image:title>European Orthodontic Society</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/8407bf60-b2b3-4594-9eed-2dc46ded9bc5/quarterly-programmes.png</image:loc>
      <image:title>European Orthodontic Society</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-starting-2022-with-a-bang</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>NEWS - Starting 2022 With A Bang</image:title>
      <image:caption>Starting 2022 With A Bang The midnight chimes of Big Ben never sounded more hopeful, like the starting pistol to a sprint towards better times. We’ve come roaring out of the gates in 2022, and we hope you have too. January started with a huge win for TFI Lodestar – the beginning of a three-year relationship with the British Society of Gastroenterology. We’ve been appointed as the BSG’s professional conference organiser, focusing on a range of exciting projects including a flagship Annual Meeting for gastroenterologists and hepatologists; the BSG’s virtual professional development programme ‘BSG Campus’; and the BSG Trainees’ Section Events for training, education, representation and networking. It's a great mix of projects across physical, virtual, and hybrid formats, and we’re proud to have the opportunity to help the BSG achieve a swathe of core objectives from member engagement to educational delivery to meeting climate change targets.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - Starting 2022 With A Bang</image:title>
      <image:caption>We’re also incredibly excited to have begun work with Landsec on an exciting experiential event in London, scheduled for later in the year. This expo-type showcase of urban development and renewal is the kind of project that only comes around once every few years, and it’s enabling us to flex our creative and technical muscle in all sorts of ways and across multiple platforms. The final few months of the old year saw an intense period of pitching, and we’re confident there are more good things in the pipeline. We’ve already added new members to our team, and we’ll be recruiting again soon. Finally, we are now in possession of a set of keys to what will be our new London office location, fitted out to meet our carbon net-zero targets and to operate as a hub for flexible working. We can’t wait to host our clients at this new space. So, there’s a lot to feel optimistic about, and we’ve started the new year with a bang. We hope you have too, and we’re wishing all our friends, partners, clients, suppliers, and competitors a happy, healthy, and prosperous 2022. 19.01.22 &lt; Back to news</image:caption>
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      <image:title>NEWS - Starting 2022 With A Bang</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/virtualevents</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>Virtual Events</image:title>
      <image:caption>Virtual events don’t just insure you against travel restrictions and emergencies – they offer opportunities to grow your audience, increase your reach, and identify new revenue streams. They also open up exciting and flexible approaches to creativity and content development.</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>Keynote speakers appeared live from our Covid-safe broadcast studios in Germany and the UK. Panel and Q&amp;A session participants video-called in from across the globe. Sponsors and exhibitors enjoyed the same high profile as at a physical event, with the added advantage of useful visitor and attendee data.</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>Virtual event/Control room/ TFI Lodestar</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>We worked with the Royal College of Anaesthetists to deliver their “COVID-19: Lessons for the future of Anaesthesia and Critical Care Virtual Conference” – a global, three-day, round-the-clock event tackling pandemic management and policy development.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Virtual Events</image:title>
      <image:caption>Our award-winning, platform-agnostic digital production team can help you find the right solution to match your budget and communications objectives – from websites and broadcasts to year-round engagement programmes, standalone events and congresses, live streaming and content production.</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>We helped the British Association of Dermatologists move their centenary event online, with a mix of live and pre-recorded content featuring 260 presentations and lectures, plus 80+ hours of scientific content for delegates to study before, during, and post-event.</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>Virtual event/Studio discussion with cameras/TFI Lodestar</image:caption>
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    <image:image>
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      <image:title>Virtual Events</image:title>
      <image:caption>Featuring live and on-demand content, lectures, presentations, panel discussions, interviews, and collaborative working groups, and keynote speakers including the UK’s Chief Medical Officer Professor Chris Whitty, this event reached a global live audience of 2000 health workers, academics, and community leaders.</image:caption>
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      <image:title>Virtual Events</image:title>
      <image:caption>We switched the European Lead Battery Conference from physical to virtual, re-purposing their existing agenda for online effectiveness via a blend of live and pre-recorded content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Virtual Events</image:title>
      <image:caption>The event saw a 50% increase in paying attendees, 100% bigger audience figures for live sessions, an average dwell time of 96 minutes, and over 17,000 content views.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>Virtual Events</image:title>
      <image:caption>We made sure a pharmaceutical company stood out from the crowd when they participated in a virtual global industry congress, creating video content directed and mixed under regulatory conditions, embedded within a high-quality presentation package, and submitted to the congress organiser for broadcast.</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/peopleandplanet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483060-79DW0NC1T8Y505113U98/Rectangle+39%402x.jpg</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
      <image:caption>PEOPLE &amp; PLANET - a better way of working When we merged our operations and re-launched as TFI Lodestar in 2021, we decided it was the perfect time to review our many policies and practices and shape them into a single coherent statement of intent. Beyond the already high quality of our work, we want to be an agency that we can all feel proud to be part of – one that tries to make a positive difference, not just to our clients, but to everyone we engage with and our world. As individuals, we have always believed that the future of our planet and the wellbeing of its inhabitants are inextricably linked – that it’s only by thinking and acting with care and compassion that we can continue to live in a safe and prosperous world. As a company, we have decided to make this belief a founding principle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018186908-AWCIEE1WX6XCJVQ7D3EK/blue.jpg</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
      <image:caption>We’re embodying our beliefs in a new framework called People &amp; Planet. It commits us to becoming a genuinely responsible and sustainable business via a programme of policy, action, and self-education. Our People policies are steering us towards being a company that demonstrates care and consideration – where every member of staff contributes to group diversity, all individuals’ contributions are recognized and valued, and all perspectives and experiences carry equal weight. Our recruitment procedures embrace accessibility, because we want our growing team to better represent the communities in which we operate.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061957-A4EH3AUYS2CHBKWBQM56/Rectangle+39%402x.jpg</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
      <image:caption>We’ve developed a comprehensive training curriculum called Pathways, offering modules on everything from hybrid production technology to storytelling. We’ll be making some of these modules available to school leavers and jobseekers in our community. We have processes in place to make sure our staff feel supported in maintaining good mental health. In the post-pandemic world, we’re continuing our support for flexible working. It’s crucial that TFI Lodestar remains a productive and creative business – and that can only happen when employees’ wellbeing is nurtured and protected.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018186908-AWCIEE1WX6XCJVQ7D3EK/blue.jpg</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
      <image:caption>Our Planet policy seems simple – we are working towards Net Zero – but our route towards achieving this will be long and complex. We are in the process of calculating our emissions, including what are, for a business like ours, the most complicated – the Scope 3 emissions occurring across our supply and value chains. It’ll be a difficult road, and we’re taking it one step at a time. Our short-term goal is to measure, establish a baseline, and then pursue science-based targets for reduction – we are making good progress against this objective.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/188c5ec7-1373-4473-b9f7-9028e262b396/Heart+of+the+City+%26+people+planet+logos+for+website.png</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018186908-AWCIEE1WX6XCJVQ7D3EK/blue.jpg</image:loc>
      <image:title>NEWS - People &amp; Planet</image:title>
      <image:caption>We’re not doing this alone. We’re working in partnership with Heart of the City, an organisation that works with businesses to help them become more responsible. And we know that we’re not the only agency striving to be better – many of our competitors, suppliers, and clients are doing it too. It’s the right thing to do, and the time to do it is now. 24.3.22</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/rcoa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>We worked with the Royal College of Anaesthetists to deliver their “COVID-19: Lessons for the future of Anaesthesia and Critical Care Virtual Conference” – a global, three-day, round-the-clock event tackling pandemic management and policy development.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>This prestigious meeting was opened by RCoA patron HRH The Princess Anne, reached a global live audience of 2000 health workers, academics, and community leaders, and culminated in the publication of a white paper on the handling of current and future pandemics.</image:caption>
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      <image:title>RCoA</image:title>
      <image:caption>The meeting’s urgency, its diverse input of voices, and the relatively untested nature of virtual live event channels at the time, all combined to make this a complex and high-stakes project.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018019508-YXN66OI5T57HK96AF9QB/red.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>The conference’s success was borne out by the sharing of invaluable new knowledge and by the fostering of completely new collaborative relationships between some of the world’s leading colleges.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>We handled it all from a secure, purpose-built production studio and broadcast hub in Liverpool.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>Such information and relationships will make the international community better prepared to respond to future healthcare emergencies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024688017-YBEOJT5ELUEML3ZCL7AS/red.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption>Featuring live and on-demand content, lectures, presentations, panel discussions, interviews and collaborative working groups, the event included an impressive roster of keynote speakers that included the UK’s Chief Medical Officer Professor Chris Whitty.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024688017-YBEOJT5ELUEML3ZCL7AS/red.jpg</image:loc>
      <image:title>RCoA</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/20202fd7-6bce-4a5c-8ff3-ff5b7465244b/New%2Bbackground%2B01.png</image:loc>
      <image:title>RCoA - ROYAL COLLEGE OF ANAESTHETISTS VIRTUAL CONFERENCE</image:title>
      <image:caption>Tackling global emergencies through collaboration and knowledge sharing</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/international-league-of-dermatological-societies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610540502625-CS397F7VDES3BFTB9FWE/News_Tall_Blue.jpg</image:loc>
      <image:title>International League of Dermatological Societies</image:title>
      <image:caption>International League of Dermatological Societies We were thrilled to be appointed professional conference organiser to the International League of Dermatological Societies (ILDS) recently, forming a partnership that will help enhance the Society’s presence on the world stage and consolidate its status as the strategic leader in global skincare issues. The new relationship begins with the 3rd ILDS World Skin Summit, taking place in Lima, Peru, in October 2022. This prestigious event brings together 250 leaders in the field of dermatology, including the Presidents and Officers of many of the Society’s 195 member organisations from across 80 countries.</image:caption>
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      <image:title>International League of Dermatological Societies</image:title>
      <image:caption>The Summit provides a forum for sharing and discussion, enabling leaders in dermatology to consider and develop strategies to improve skin health at local, national, regional and global levels. It’s an intensive two-day agenda of policy making, knowledge sharing, networking and collaboration – plus an inspiring programme of Peruvian culture and gastronomy. It’s crucial that international associations maintain a genuinely global profile, offering members access to the best minds, newest developments, and exemplary practice in their fields. As a leading PCO, we’re delighted that the ILDS selected us to make sure they achieve their ambitious goals. 07.05.22 &lt; Back to news</image:caption>
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      <image:title>International League of Dermatological Societies</image:title>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/news-making-hay</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066702-ZFX846VEGUCXTJ1OAAQN/Rectangle+39.jpg</image:loc>
      <image:title>NEWS - Making Hay</image:title>
      <image:caption>Making Hay As we inch towards another autumn we’re reflecting on a long hot summer of growth, investment, new hires and promotions, and the opening of our wonderful new London HQ. We’ve been making hay while the sun shines… A high success rate in our summer pitching saw us begin new relationships with a range of clients including the UK Atomic Energy Authority, INEOS Automotive, FCA Automotive Services, plus one or two that we need to keep under our sunhats for now. These wins have deepened some of our key areas of expertise and will hopefully open doors to new opportunities. They’ve also given us the chance to strengthen our team. We welcome Kimberly Jardine as Senior Project Manager and Jenna-Leigh Ancill as Account Director (Corporate &amp; Healthcare), and we celebrate well-deserved promotions for some of our shining stars including Bryony McLagan and Noemi La Torre (Senior Project Managers) and Laura Johnson (Project Manager).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605032066391-B80LOIPEN9XNMM8YMMT0/Path+268.jpg</image:loc>
      <image:title>NEWS - Making Hay</image:title>
      <image:caption>Finally, we have opened the doors to our new HQ – our privately-owned, purpose-built, sustainably-designed central hub in London’s Battersea Exchange – a huge step forward for our business and a powerful statement of intent for what lies ahead: the fruition of TFI Lodestar as an agency focused on innovation, sustainability, people and community. We can’t wait to welcome you and show you around. 01/09/22 &lt; Back to news</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1610489691686-CR8055TXAFQ1X1Y4FKYO/News_Star.jpg</image:loc>
      <image:title>NEWS - Making Hay</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/ineos-automotive-global-retailer-virtual-conference</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>In 2022 the new automotive brand INEOS launched a new product – the Grenadier 4x4 – to its newly-created global retail network. With so many potential unknowns, success hinged on clear, structured, timely communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483058-WBKYGD6K0FPP6040A7TN/Rectangle+40%402x.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>TFI Lodestar managed the invitation and registration process, using a fully-branded platform that allowed guests to submit questions in advance – enabling us to tailor the content and address common themes and talking points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c67e96f5-74d4-4da8-85f0-82fd8e904b28/INEOS+4.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>INEOS Automotive/virtual event shoot/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/ea3dcff5-56f1-4028-8486-a40b802bc702/Picture1.png</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>We created INEOS’ inaugural Global Retailer Virtual Conference, broadcast from a purpose-built studio inside a showcase dealership near Stuttgart, allowing 200+ senior representatives from over 100 retailers to meet the Exec team and ask questions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>Within a few days post-event we had translated the recording transcript, created four language subtitled versions for distribution to the network, and issued a follow-up communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/8057de18-3ed5-4f04-9f97-e7cc97520549/INEOS+5.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>INEOS Automotive/Virtual event control desk/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/4c452ac0-c36c-43a3-a742-5df666d6b951/Picture2.png</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/652ba814-86db-4141-bafa-95a9e56be3f5/INEOS+6.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>INEOS Automotive/Grenadier/Virtual shoot/ TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021086983-0R12LK7IIRZKDA8QQI6Z/orange.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>Blending live and pre-recorded content, the conference was hosted by an internal INEOS presenter and featured three members of the Exec team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021086983-0R12LK7IIRZKDA8QQI6Z/orange.jpg</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
      <image:caption>The client was so delighted with the number of attendees (exceeding the goal significantly) and the level of engagement, we were soon commissioned to begin work on the next retailer conference broadcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/bbd9f91e-52a8-4e4c-a64c-d4682cf62de9/Picture4.png</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c8458775-c26f-4fa8-942f-d44e5a16b319/Picture3.png</image:loc>
      <image:title>INEOS AUTOMOTIVE: GLOBAL RETAILER VIRTUAL CONFERENCE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-07</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Landsec Logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e5f43a4c-81b4-4ff3-a690-b89ba3bd8f0f/LEVC.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>LEVC logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0652b8e8-f323-4639-b28c-ceb047b36a41/Lithia+logo+for+TFI+website.png</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f2942327-1361-4ac5-886b-4b9d548218d0/Nissan.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Nissan logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b1f9f873-ed90-4086-8d01-89bb0be362a7/NHBC.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>NHBG logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/29e0f143-5ce0-4594-9c17-e7c3522269e0/NICE.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>NICE logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1facad13-4aca-475d-a715-b9bbfa83bf02/PFS.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Personal Finance society logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/036ba1ae-7634-455c-8a00-e9dba33731a4/Philips.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Philips logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/ffe8c9d2-54f9-4b09-a72f-4643631addbb/TPVision.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>TP Vision logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/7620083d-0f40-4c11-9769-ca26b37d61f5/UKAEA.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>UK Atomic Energy Authority logo/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/717087bb-8a56-4865-8fac-25cc18b9e1e0/Group+32.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/be1b10c2-f637-4ef8-b16b-ef91ed952a9e/Rectangle+79.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/9d3560a4-c056-4c7e-a7e7-a5adfc6cdc56/Rectangle+151.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a11a7445-5ffd-4f3b-8193-f5a0af8e7bd7/Rectangle+107.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/be31ecd2-2888-46ac-8c23-89ebb4cbd615/Rectangle+131.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/03ce9e22-cfd2-4ce2-ba58-2bdb885700ac/Rectangle+155.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/9aefc4dd-9ab9-4719-b3be-5024957c1ec3/Rectangle+87.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/519fcb6c-07c6-4b19-9f56-9dc2c6ea45a0/Rectangle+135.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e3de77ab-4c33-412d-aae4-373e145ba594/Rectangle+115.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b2a17993-3d86-45b9-8590-5062c7613810/Rectangle+119.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a959c3eb-3be8-4849-9f87-4110cc27adee/Rectangle+143.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/3c6bad7f-eff7-4178-a52d-cbd85e3ad327/Rectangle+167.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/89f4e7f0-ced6-483c-b44f-95eeb3561dec/Rectangle+99.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/09a9f97d-1b4c-4b67-9c4a-f9a5fc78dc50/Rectangle+123.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f8497875-2241-4d86-bb60-47135d3260d9/Billy+Fahey+-Partnerships+Director_02.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e1861f68-1f80-4358-998f-76bacef1c378/Bryony.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f413ccc8-4182-4431-a659-1dcda072bd6a/Becca.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/36d77931-c104-47ad-a653-30e14d0c9353/Daniela.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/81727b5e-0ca8-4385-91d1-f03ef51a8c89/Elisha.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/21ae9f5e-29c1-45bf-a804-1f5ed1db0800/Gemma.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f526f5e1-e9b7-4121-868b-16e4f07cbed6/Gareth.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/3182e7c9-35b7-422b-ac7b-4c751f836fbc/Jason.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e2bdfee2-ab1d-4fb5-853e-85a61d8f99da/Josh.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/ebcaaf0f-3f0b-4a12-98cf-5c46d78b9b00/Kumar.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f2d1ebd3-ee9b-4a9e-bc4e-c6942cf90465/Laura.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/4014bd4b-0ac4-4fec-91ba-9634118e9205/Maria.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/585d0ac1-1887-4073-bc4b-14a98c696523/Martyna.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/38bf1e50-3ad8-4962-a91e-043274325729/Matt+F.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/people-planet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/329819f8-8009-4335-a744-9ac930339d44/Group-290.png</image:loc>
      <image:title>People &amp; Planet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/3182e7c9-35b7-422b-ac7b-4c751f836fbc/Jason.jpg</image:loc>
      <image:title>People &amp; Planet - Our policy statement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/associations2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/bb5206cb-50d2-4000-a72a-faabe31012fe/Group+4.jpg</image:loc>
      <image:title>ASSOCIATIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/838c3bb0-3839-491c-b12f-ad6bd0b07342/Group+8.jpg</image:loc>
      <image:title>ASSOCIATIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e11c2e99-be97-4bde-ab81-6318cb089c8c/Group+12.jpg</image:loc>
      <image:title>ASSOCIATIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/29528183-f2f3-4d3a-bdf8-f3079dad4da6/Group+16.jpg</image:loc>
      <image:title>ASSOCIATIONS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/european-orthodontic-society-congress-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/894dd480-b0ec-495d-8e67-1985f54572f5/EOS_01.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
      <image:caption>International Congress/Poster session/EOS 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/ba6bd2a2-7978-48d9-b2b3-3e4c9110ac01/EOS_02.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
      <image:caption>International Congress/Exhibition stands/EOS 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/754d04c8-c94b-4d7b-a78c-708c5666a366/EOS_03.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
      <image:caption>International Congress/Delegate registration/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/03e97896-4232-4847-b98e-92c79107f254/EOS_04.jpg</image:loc>
      <image:title>EUROPEAN ORTHODONTIC SOCIETY CONGRESS 2023</image:title>
      <image:caption>International Congress/Arrival branding/EOS 2023/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/bad2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>We provided full technology and analytics support at the 103rd Annual Meeting of the British Society of Dermatologists (BAD), working in partnership with BAD’s in-house team to deliver an enhanced delegate experience and powerful stakeholder ROI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d00fd8ff-2a40-46be-93c6-1052d900b817/TFILodestar_Web_2023_CaseStudies_012.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>delegate registration/ BAD 2023/ACC/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>The delegate journey was enhanced by our bespoke registration and badging process which also acted as key enabler of members’ Continuing Professional Development opportunities. Badges could be scanned upon entry to presentation rooms, logging vital learning and development hours. Post-event, the app became an on-demand content library, allowing BAD’s members to access full event content for up to six months and accrue Continuing Professional Development points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d9060110-05eb-463f-b36b-d8af9c438130/TFILodestar_Web_2023_CaseStudies_013.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>Informal presentation/BAD 2023/ACC/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/00c212af-b93c-47b6-ae35-ca2c42403538/TFILodestar_Web_2023_CaseStudies_014.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>Digital registration and analytics/BAD2023/ACC/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/11961f5e-3588-4738-8aaa-9feea37b18bb/TFILodestar_Web_2023_CaseStudies_015.jpg</image:loc>
      <image:title>BAD 2023</image:title>
      <image:caption>BAD 2023/Exterior branding/ACC/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/bsg-live23</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>We helped the British Society of Gastroenterology (BSG) deliver BSG LIVE’23, the flagship annual event for 2,500+ gastroenterologists and hepatologists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943483067-QRJCURUSCV8138HGZLQQ/Rectangle+38%402x.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>“Your team is professional, organised, friendly and a pleasure to work with. The feedback has been excellent! BSG LIVE’23 was a huge success!” Chief Executive, British Society of Gastroenterology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/89ed9a7c-ddc6-47da-bd0d-601c14ec66a4/TFILodestar_Web_2023_CaseStudies_022.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>Delegates at BSG Live 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/65fe8b6b-cb81-4e75-8ebb-0e091b05a631/TFILodestar_Web_2023_CaseStudies_024.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>Fun run at BSG Live 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>This complex and technically challenging scientific programme included 61 sessions, 19 symposia and a Live Endoscopy Procedures broadcast from a hospital in London. We recorded all sessions for the BSG LIVE’23 content library, giving members up to three-months’ access to 68hrs of accredited Continuing Professional Development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018447505-7FSHB21VDRKSMW4OJT71/blue.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>90+ exhibition stands sold (exceeding targets and setting a new event revenue record) 99% of attendees rated the event as ‘excellent’ or ‘very good' 95% of attendees rated our sustainable abstracts display as ‘excellent’ or ‘very good’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d2186337-f539-4f37-89d7-74de70f02b8d/TFILodestar_Web_2023_CaseStudies_023.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>Poster submissions at BSG Live 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/6dc1fc88-209d-4ebf-884b-b6a232d348cd/TFILodestar_Web_2023_CaseStudies_025.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>Live band/Entertainment/BSG Live 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605015573208-T9GDYDNIJ6DZHDC4JM87/Rectangle+39%402x.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>We also managed 90+ exhibition stands, including the ‘EndoVillage’ – a hands-on endoscopy training area, ‘silent auditorium’ and wellbeing zone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605015686112-CXAEI5A3NOC1Z1FH4EM5/Rectangle+39%402x.jpg</image:loc>
      <image:title>BSG LIVE23</image:title>
      <image:caption>2,456 attendees 211 speakers 75 oral abstract presenters 450+ abstracts accepted</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/icra</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>The 40th International Conference on Robotics and Automation (ICRA) was an important moment for robotics, automation and AI in the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b9974dbc-d17e-4b33-81f8-a390c9b69416/TFILodestar_Web_2023_CaseStudies_034.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>ICRA 2023/Event branding/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>The results were outstanding. We broke all previous records in attendance, sponsors, partners and exhibitors, global reach and media impressions – nearly doubling ICRA’s event-related revenues in the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>ICRA’s objective for the event – taking place in London for the first time in its history – was to increase funding and investment and position the UK at the forefront of the ‘fourth industrial revolution’. ICRA also wanted to boost their global reputation and make their work more accessible to a wider audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/179e047f-725b-423a-b511-7fc1ead6c10d/TFILodestar_Web_2023_CaseStudies_036.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>Digital event registration/ICRA 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>Attendance up +30% (6000+ in-person attendees) Partners and exhibitors up +32% (127 exhibitors) 12 robotics competitions £1.4M advertising equivalent value 275 editorial articles (potential readership of 915M)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>For TFI Lodestar this was the culmination of 18 months’ preparation, in one tightly organised and highly complex event programme. We were given the freedom to innovate the conference’s structure and delivery, create bold branding, and develop a new approach to event marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f8d01d30-66d0-41be-b407-2566e987fdc5/TFILodestar_Web_2023_CaseStudies_037.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>ICRA 2023/Robot dog/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>“TFI Lodestar’s tireless efforts, meticulous planning, and flawless execution played a pivotal role in this conference. Their dedication and expertise have been invaluable”. General Chair, ICRA 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c93da80f-31a3-4f8b-a8cd-4f91046d12c2/TFILodestar_Web_2023_CaseStudies_033.jpg</image:loc>
      <image:title>ICRA</image:title>
      <image:caption>London Themed Party/ICRA 2023/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/landsec-awards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>In 2023, Landsec wanted to relaunch their Spotlight Awards programme, a way of recognising and rewarding colleagues’ achievements. Not only a celebration of the very best of Landsec, the Spotlight Awards also needed to be totally unexpected by employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e7e91428-1f03-4742-ab0f-a25bc95eeeac/TFILodestar_Web_2023_CaseStudies_042.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>Landsec CEO Mark Allan/Spotlight Awards 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>We responded to the brief with a party to end all parties – an evening of awards, entertainment street food, cocktails and a lighting rig that wouldn’t look out of place in the Strictly ballroom! Unperturbed by a range of last-minute transport strikes, we organised a fleet of coaches to take 400 partygoers to the Truman Brewery and gave them a night to remember!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/38587f6e-9a23-4327-b990-7d7029325666/TFILodestar_Web_2023_CaseStudies_043.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>Street entertainers/Landsec Spotlight Awards/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/f4b52120-2272-436d-9444-b774db2a694f/TFILodestar_Web_2023_CaseStudies_044.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>Creative production/Landsec Spotlight awards/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605024688017-YBEOJT5ELUEML3ZCL7AS/red.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>“You and the team did an absolutely phenomenal job. The feedback we’ve had has been incredible. The venue looked so good, I thought everything came together so well. The lighting was amazing!” Event Manager, Landsec</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a1c10077-251c-43c8-844d-fe62ebaee302/TFILodestar_Web_2023_CaseStudies_045.jpg</image:loc>
      <image:title>Landsec Awards 2023</image:title>
      <image:caption>Guest selfies/Landsec Spotlight Awards/TFI Lodestar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/landsec-mapic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>Landsec MAPIC 2023</image:title>
      <image:caption>We helped Landsec, the UK’s largest commercial property development and investment company, stand out from the competition on the exhibition floor at MAPIC 2022 – a leading international retail property event where all the key players want to make an impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/352b7935-4e68-4b6a-839c-c30eb524e0c7/TFILodestar_Web_2023_CaseStudies_052.jpg</image:loc>
      <image:title>Landsec MAPIC 2023</image:title>
      <image:caption>Creative exhibition design/Living wall/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Landsec MAPIC 2023</image:title>
      <image:caption>Landsec hadn’t attended the event for several years and needed to return with a powerful message about sustainability and partnerships. We made the most of a limited footprint in a crowded space, creating a colourful and highly botanical environment that drew attention and invited conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d55b7125-9dba-4b58-b78c-aaabe9da5bb7/TFILodestar_Web_2023_CaseStudies_053.jpg</image:loc>
      <image:title>Landsec MAPIC 2023</image:title>
      <image:caption>Creative exhibition design concept /Living wall/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605018019508-YXN66OI5T57HK96AF9QB/red.jpg</image:loc>
      <image:title>Landsec MAPIC 2023</image:title>
      <image:caption>“A huge thank you for your work on our MAPIC stand – it looked absolutely incredible and we’ve had amazing feedback – it did everything we needed it to do and I lost count of the amount of people who stopped to take a photograph. There were lots of comments that it was the best stand there and I wholeheartedly agree!” Events Manager, Landsec</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/ilds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>ILDS</image:title>
      <image:caption>The ILDS (International League of Dermatological Societies) World Skin Summit is held every four years, giving members opportunities to engage with ILDS’ projects and activities. The three-day Summit is a ‘think-tank’ style forum to discuss policy, participation, education and access in pursuit of improving skin health globally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/be699016-0004-4c59-afbf-76e90a08a3b1/TFILodestar_Web_2023_CaseStudies_062.jpg</image:loc>
      <image:title>ILDS</image:title>
      <image:caption>International Congress/Audience participation/ILDS 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>ILDS</image:title>
      <image:caption>We found the perfect venue in Lima, Peru, handled all delegate logistics including visa support and registration, and managed a diverse programme of events including plenaries, workshops, meetings, social events and a gala dinner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a5ec8ae0-c9fd-4682-805f-8fbcc226683b/TFILodestar_Web_2023_CaseStudies_063.jpg</image:loc>
      <image:title>ILDS</image:title>
      <image:caption>International Conference/Plenary panel/ILDS 2023/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>ILDS</image:title>
      <image:caption>“The event was a wonderful success. We have received nothing but positive feedback. Your hard work and professionalism meant everything ran on time and the attention to detail was incredible. It was a real pleasure to run the summit together – we had a lot of fun, and I sincerely hope we can work together in the future.” ILDS Executive Director.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/stellantis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>Stellantis</image:title>
      <image:caption>We help Stellantis, one of the world’s largest automotive and mobility groups, get the most out of their long-running partnership with London’s iconic O2 Arena, by showcasing four of their key brands to entertainment and sports audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1df0d7d4-f0ba-4cd9-9fa8-fa8013d79a7d/TFILodestar_Web_2023_CaseStudies_07B3.jpg</image:loc>
      <image:title>Stellantis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Stellantis</image:title>
      <image:caption>We manage Stellantis’s annual 80-day presence in two high footfall areas within the Arena, providing installation, branding, staffing, activation, lead generation and logistical services for Fiat, Abarth, Alfa Romeo and Jeep.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d34b3302-81f9-45e0-8f44-39b45820db14/TFILodestar_Web_2023_CaseStudies_07B4.jpg</image:loc>
      <image:title>Stellantis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>Stellantis</image:title>
      <image:caption>Our stands and installations give audiences a premium interaction with Stellantis brands, capturing high levels of engagement at the O2’s biggest events and delivering a high volume of quality leads to our client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/892d5047-36e6-4aec-866b-fe37a6f2e581/TFILodestar_Web_2023_CaseStudies_07B5.jpg</image:loc>
      <image:title>Stellantis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/jose-cuervo-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061979-CFXUAJSN86GJCRVXV0EQ/Rectangle+40%402x.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>We helped Jose Cuervo deliver a rich and rewarding brand experience to VIPs from the Far East, exploring the places, people, culture, cuisine and intricate processes that gave the world tequila. From the moment of their arrival in Guadalajara, we made sure guests encountered Mexico in all its diversity and authenticity, from street food to fine dining, from open air markets to local Lucha Libre wrestling contests.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/eeba8209-e8f2-4a0f-a62c-abbf0b66b366/TFILodestar_Web_2023_CaseStudies_085.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/Tequilla tasting/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/6b265fc4-6a94-4a83-87a2-65b8292f6cf2/TFILodestar_Web_2023_CaseStudies_086.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/ Tequilla sampling/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Later, at Jose Cuervo’s home ‘Mundo Cuervo’, in the beautiful town of Tequila, guests visited the blue agave plantations and followed the harvesting and distillation process all the way to bottling and branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/6d727a07-288a-4830-b307-8b700bdeadd4/TFILodestar_Web_2023_CaseStudies_082.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/5445bb14-a34d-4c83-b1cb-92bb933c1588/TFILodestar_Web_2023_CaseStudies_083.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/TFI Lodestar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>This jam-packed five-day programme immersed visitors into the history and heritage of Jose Cuervo, leaving them with a powerful sense of connection to the brand and ready to act as ambassadors for the Jose Cuervo family back in their home markets.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/Tequillla vaults/TFI Lodestar</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/5f6351ca-9199-4f57-94a7-901cfc8b70cf/TFILodestar_Web_2023_CaseStudies_087.jpg</image:loc>
      <image:title>JOSE CUERVO  EXPERIENCE</image:title>
      <image:caption>Jose Cuervo brand experience/Tequilla shots/TFi Lodestar</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/179e047f-725b-423a-b511-7fc1ead6c10d/TFILodestar_Web_2023_CaseStudies_036.jpg</image:loc>
      <image:title>404</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d2186337-f539-4f37-89d7-74de70f02b8d/TFILodestar_Web_2023_CaseStudies_023.jpg</image:loc>
      <image:title>404</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d484244b-f0dd-44c2-8dc0-eca27c3d64d7/BSG+8.jpg</image:loc>
      <image:title>404</image:title>
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  <url>
    <loc>https://www.tfilodestar.com/bmwccia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605020799590-WAPYLUHKOIB2UDXDKOBD/green.jpg</image:loc>
      <image:title>BMW CCIA 2024</image:title>
      <image:caption>TFI Lodestar supports BMW at Company Car in Action (CCIA), the largest and most important fleet industry event of its kind in the UK, with over 800 business owners, fleet managers and key decision makers attending across two days. In 2024, we helped BMW make an impact with a completely new stand design and layout, maximising space for test drive vehicles while creating the perfect environment for attendees to meet the BMW Fleet Sales team.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/ac75a31f-7352-41b2-9e67-0368555c700d/BMW+Millbrook-22.jpg</image:loc>
      <image:title>BMW CCIA 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>BMW CCIA 2024</image:title>
      <image:caption>Alongside this, we developed, built and rolled out BMW’s first ever digital test drive booking system, delivering maximum throughput, handling complex logistical information, meeting BMW’s stringent new sustainable and digital objectives, and offering guests a premium test drive experience. The system’s slick UX design delivered an easy and intuitive pre-event and onsite booking process, and allowed us to train event hosts and BMW staff quickly, with full technical support available throughout the event.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/61b3a95c-c260-46c2-b664-dacedf7a1341/BMW+Millbrook-27.jpg</image:loc>
      <image:title>BMW CCIA 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>BMW CCIA 2024</image:title>
      <image:caption>400+ test drives 17 test drive vehicles 157 leads generated on-stand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/eos2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0501ecb6-4586-4601-ade2-eb71b9e6126b/Rectangle+30.jpg</image:loc>
      <image:title>EOS 2024</image:title>
      <image:caption>TFI Lodestar is the European Orthodontic Society’s (EOS) core PCO agency, managing their portfolio of events and developing strategies to grow their community of members and their engagement with the Society. In 2025, in the run-up to the Society’s 100th Congress, we conducted a comprehensive survey of current and lapsed members, resulting in a clear understanding of members’ attitudes and engagement patterns. In particular, we uncovered a widespread appetite for scientific content. </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>EOS 2024</image:title>
      <image:caption>In response to the survey, and in addition to the yearly virtual programme of events that we developed and have run since 2021, we curated a new Content Library as a standard member benefit, housing podcasts, white papers and training materials in a bespoke, user-friendly portal. We are currently revamping the members’ area of the website to enable users to manage their profile easily, making renewals simpler for them and their institutions. We’re constantly finding new ways for EOS to increase revenue streams and grow membership, improving its members’ experience and raising engagement levels.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>EOS 2024</image:title>
      <image:caption>20% increase in student membership YOY to 2024 4 podcast episodes released weekly from mid-Jan 2025 1600+ podcast downloads of first 4 podcasts</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/iuai2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0501ecb6-4586-4601-ade2-eb71b9e6126b/Rectangle+30.jpg</image:loc>
      <image:title>IUAI 2024</image:title>
      <image:caption>In 2024 we delivered our third IUAI Members Conference, taking place in Montreal and following on from two highly successful events in Dublin and Lisbon. The International Union of Aerospace Insurers (IUAI) promotes, educates, represents, and serves the global aerospace insurance industry. Its annual Members Conference provides delegates with a programme of technical workshops, presentations, study groups and discussions on topics of critical importance to the aerospace industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/24c46ef8-2562-4fa3-a25e-68ee43e389be/gala+dinner+entrance.png</image:loc>
      <image:title>IUAI 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>IUAI 2024</image:title>
      <image:caption>A key element of the conference is its social programme, and in Montreal we maximised this with a range of networking opportunities, receptions, dining and entertainment in some of the city’s most iconic locations. “Your enthusiasm, professionalism and attention to detail is key to making this event a success – it is greatly appreciated by all our delegates and business partners” – Secretary General, International Union of Aerospace Insurers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b2bf1e78-1943-4d4c-94c2-a8ce54426c48/outside.png</image:loc>
      <image:title>IUAI 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>IUAI 2024</image:title>
      <image:caption>100% of delegates rates the event as meeting or exceeding their expectations 94% rated the social programme "very good" or "excellent" 100% rated the overall organisation of the event as "very good" or "excellent"</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/nmgb2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>NMGB 2024</image:title>
      <image:caption>In January 2024, we helped Nissan Motors GB deliver a key strategy and celebration event for their dealer network – engaging, motivating, recognising achievement and sharing vital business updates. Manchester City Football Club’s Etihad Stadium was the ideal venue, with close commercial ties to Nissan and an unrivalled recent history of excellence and achievement. We handled all delegate logistics – including registration management, transfers, overnight hotels and the onsite experience – as well as full content development and technical production of the business, breakout and awards sessions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/5549b824-0c2f-44c5-a0f0-47bee0463225/NMGB+Etihad+01.png</image:loc>
      <image:title>NMGB 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a010e184-ebaa-4015-91e9-1f9a935a9792/NMGB+Etihad+11.png</image:loc>
      <image:title>NMGB 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1644488296729-BJY27UA34J7N7HGUNSFH/Rectangle%252B38%2525402x.jpg</image:loc>
      <image:title>NMGB 2024</image:title>
      <image:caption>“Brilliant job – super-smooth, incredibly well organised and hugely engaging and motivating for our delegates. Feedback was first class – I even got a hug from one of our dealers! It’s great to be working with such a positive and switched on team.” Communications Director, NMGB</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b2d26a05-95d6-4277-b5cf-40377f74da91/NMGB+Etihad+09.png</image:loc>
      <image:title>NMGB 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1cb2b37f-792b-4a3c-8cd8-7db856be41c2/NMGB+Etihad+10.png</image:loc>
      <image:title>NMGB 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>NMGB 2024</image:title>
      <image:caption>96% of attendees rated overall organisation 5/5 93% of attendees rated overall event experience 5/5 89% of attendees came away confident (5/5) about Nissan's future network 89% of attendees came away fully motivated (5/5) about Nissan's future network</image:caption>
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  </url>
  <url>
    <loc>https://www.tfilodestar.com/jeep2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/0501ecb6-4586-4601-ade2-eb71b9e6126b/Rectangle+30.jpg</image:loc>
      <image:title>Jeep 2024</image:title>
      <image:caption>We work with Stellantis to help maximise their partnership with London’s iconic O2 Arena, creating installations and audience interactions across a portfolio of automotive brands. In 2024, we were tasked with supporting the UK launch of the new Jeep Avenger, the first all-electric Jeep made in Europe. Working in collaboration with Stellantis and other partner agencies, we turned the Jeep Avenger into the most compact escape room in the world, offering visitors to the O2 Arena some brain-teasing engagement with the car, solving a sequence of cockpit-based clues against the clock.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/d3b851e4-212a-41dc-948e-9d94a7ab1ffc/Jeep_RTE_5.jpg</image:loc>
      <image:title>Jeep 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1604943061956-TRHYQZJW2OB07FS106O2/Rectangle+38%402x.jpg</image:loc>
      <image:title>Jeep 2024</image:title>
      <image:caption>We worked with the team at Jeep to design and build the stand, creating an interactive space that captured footfall within a logistically challenging area. We also designed and delivered the winner’s prize package – an all expenses paid ‘escape’ to a luxury treehouse, with adventure activities and fine dining thrown in, plus the loan of a brand-new Jeep Avenger.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/027d906b-5ab8-4b1d-a8ed-cb260670b0d2/Jeep+RTE_May+01.jpg</image:loc>
      <image:title>Jeep 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>Jeep 2024</image:title>
      <image:caption>100+ competition entrants 440,000 guests through the O2 during live event days 9000+ guest engagements on-stand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tfilodestar.com/bsg2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>BSG 2024</image:title>
      <image:caption>In 2024 we helped the British Society of Gastroenterology (BSG) deliver their annual flagship event for 2,500+ gastroenterologists and hepatologists, with a new and groundbreaking focus on sustainability. We radically reduced paper and plastic (eliminating single-use plastics) and made two of the four conference days meat-free, offering delegates menus of delicious vegetarian and vegan meals and snacks. We used ‘Campus’, as the virtual platform for travel-free international speakers, plus an on-demand content library giving delegates an opportunity to view sessions without travelling in person.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb5e0771-dcd4-408f-9692-8d5bdd021052/e94077_d4d962a8e0004fa99722f4eb8bb7ea8a%7Emv2.png</image:loc>
      <image:title>BSG 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1644488296729-BJY27UA34J7N7HGUNSFH/Rectangle%252B38%2525402x.jpg</image:loc>
      <image:title>BSG 2024</image:title>
      <image:caption>We introduced major sustainability innovations – from a new approach to displaying 600+ posters (mini posters with QR Codes) to enhancing the use of technology as a vehicle for information sharing. We partnered with Event Cycle to repurpose everything from graphics panels and Foamex boards to toys from the family room, reducing environmental impact while increasing community impact. “The donation of toys will enable us to enrich our play resources, giving our youth sessions a much needed boost with new things for our children to play, engage and get creative with” Balsall Heath CATS Team</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/9b33dae8-0315-4029-8af2-aa4a9b1140da/BSG-D2-301.jpg</image:loc>
      <image:title>BSG 2024</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/cb434aa0-612b-4310-a3ac-073a9db63517/Rectangle+31.jpg</image:loc>
      <image:title>BSG 2024</image:title>
      <image:caption>2510 attendees 400+ speakers &amp; abstract presenters 600+ abstracts accepted 90+ exhibition stands sold (exceeding targets by 75% and delivering the largest revenue ever collected by the Society)</image:caption>
    </image:image>
  </url>
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    <loc>https://www.tfilodestar.com/liveevents</loc>
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    <lastmod>2025-05-22</lastmod>
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      <image:title>Our Services - Live Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/3feaf735-4f43-4982-b8b0-952561bb5d62/Live1.png</image:loc>
      <image:title>Our Services - Live Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/15205ea0-907c-4e3e-a5c7-62e127d38029/TFILodestar_Web_2023_CaseStudies_084.jpg</image:loc>
      <image:title>Our Services - Live Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/e426c07e-7064-4d14-be01-b0a702154c65/Live2.png</image:loc>
      <image:title>Our Services - Live Events</image:title>
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    <loc>https://www.tfilodestar.com/liveevents24-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/96d04149-e4e5-47cc-a20f-ae314f444d18/TFILodestar_Web_2023_CaseStudies_041.jpg</image:loc>
      <image:title>Live Events - New Template</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/96d04149-e4e5-47cc-a20f-ae314f444d18/TFILodestar_Web_2023_CaseStudies_041.jpg</image:loc>
      <image:title>Live Events - New Template</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/96d04149-e4e5-47cc-a20f-ae314f444d18/TFILodestar_Web_2023_CaseStudies_041.jpg</image:loc>
      <image:title>Live Events - New Template</image:title>
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      <image:title>Live Events - New Template</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/15205ea0-907c-4e3e-a5c7-62e127d38029/TFILodestar_Web_2023_CaseStudies_084.jpg</image:loc>
      <image:title>Live Events - New Template</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/15205ea0-907c-4e3e-a5c7-62e127d38029/TFILodestar_Web_2023_CaseStudies_084.jpg</image:loc>
      <image:title>Live Events - New Template</image:title>
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      <image:title>Our Services - PCO</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/57d9cc8a-cb58-438f-8853-fc6b98350875/BSG-D2-015.jpg</image:loc>
      <image:title>Our Services - PCO</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/51b5ec64-88cb-428b-aecf-1b7f8e001431/BSG-D4-258.jpg</image:loc>
      <image:title>Our Services - PCO</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/8ef1c188-efa1-4659-891a-f0aa472067c7/PCO+1.jpg</image:loc>
      <image:title>Our Services - PCO</image:title>
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    <lastmod>2025-05-22</lastmod>
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      <image:title>Our Services - Digital</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/34ee430e-4c0f-4220-bc90-55d4e0489cf5/BMW+Millbrook-58.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/b9bf3469-b82f-4a2a-ab94-22abcbe4767b/DSC_2298.jpg</image:loc>
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    <loc>https://www.tfilodestar.com/productionevents</loc>
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    <lastmod>2025-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/9f56299a-e541-4c98-a419-5fa0eb61dd81/PFS+Production.jpg</image:loc>
      <image:title>Our Services - Production</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/c65134d0-75f7-412b-b643-4ec660657ca4/0166_Landsec-Spotlight-5562-HighRes.jpg</image:loc>
      <image:title>Our Services - Production</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1a8ec3d2-5a4c-4dd1-8c87-bb53d2d61b47/Farizon+CVS+for+website.png</image:loc>
      <image:title>Our Services - Production</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/61076fdf-089d-46f6-ab7b-ccd9d3214c82/20250429_LANDSEC_0259_web.jpeg</image:loc>
      <image:title>Our Services - Production</image:title>
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    <loc>https://www.tfilodestar.com/contentcreation</loc>
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    <lastmod>2025-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/827f6a59-a985-45d1-b867-6069febb40a0/NHBC+Video+-+image+1.jpg</image:loc>
      <image:title>Our Services - Content Creation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/a7ec9581-b3b1-4b4e-bc99-597f84143240/Audi+Video_Image+1.jpg</image:loc>
      <image:title>Our Services - Content Creation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1a49e424-34a6-4ac2-a744-0a467b1ff088/Imperial+Video_Image+1.jpg</image:loc>
      <image:title>Our Services - Content Creation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/8db814ad-956c-416a-bc91-f824a0d343cf/WG%26S+Video_Image+1.jpg</image:loc>
      <image:title>Our Services - Content Creation</image:title>
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  <url>
    <loc>https://www.tfilodestar.com/farizon-2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7c3e3e1220770902478b20/1605021954913-VZ1EIPTM3VZYSYH64DS1/blue.jpg</image:loc>
      <image:title>Farizon 2025</image:title>
      <image:caption>TFI Lodestar helped all-electric commercial vehicle brand Farizon announce their arrival into the UK market on one of the most crowded and competitive stages in the automotive calendar: the Commercial Vehicle Show, hosted at NEC Birmingham. We designed a stand that our client could use again and again in other locations, embodying Farizon’s brand: high quality, modern, innovative, value for money. Crucially, we designed it to be so visible it was unmissable. Our multi-level, multi-layered, disruptively visual stand featured an upper exterior constructed entirely from large-format LED screens.</image:caption>
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      <image:title>Farizon 2025</image:title>
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    <image:image>
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      <image:title>Farizon 2025</image:title>
      <image:caption>Running a constantly changing feed of brand messaging, logo stings, video and special effects, all enhanced with a dramatic sequence of pre-set lighting states and boosted by a high-decibel sound system, Farizon’s presence at CVS was guaranteed to turn heads. We presented Farizon’s product range in a way that captured the imagination, set against a curved, interactive screen, with pre-set visual panoramas depicting urban, industrial and agricultural landscapes, allowing visitors to select a scenario and learn more about the vehicles and their real-world applications. To demonstrate battery power while giving visitors an extra incentive to come and say hi, the stand featured vans fitted out to offer barista coffee and refrigerated drinks and snacks.</image:caption>
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      <image:title>Farizon 2025</image:title>
    </image:image>
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      <image:title>Farizon 2025</image:title>
      <image:caption>With the flexibility to host a press conference and offer private meeting spaces for customers and prospects, Farizon’s presence at CVS hit all the right buttons. 39 Pieces of coverage 400+ speakers &amp; abstract presenters 686,000 Views 173 million potential online readership</image:caption>
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  </url>
</urlset>

