FARIZON
Standing out from the Crowd
TFI Lodestar helped all-electric commercial vehicle brand Farizon announce their arrival into the UK market on one of the most crowded and competitive stages in the automotive calendar: the Commercial Vehicle Show, hosted at NEC Birmingham.
We designed a stand that our client could use again and again in other locations, embodying Farizon’s brand: high quality, modern, innovative, value for money. Crucially, we designed it to be so visible it was unmissable.
Our multi-level, multi-layered, disruptively visual stand featured an upper exterior constructed entirely from large-format LED screens.
Running a constantly changing feed of brand messaging, logo stings, video and special effects, all enhanced with a dramatic sequence of pre-set lighting states and boosted by a high-decibel sound system, Farizon’s presence at CVS was guaranteed to turn heads.
We presented Farizon’s product range in a way that captured the imagination, set against a curved, interactive screen, with pre-set visual panoramas depicting urban, industrial and agricultural landscapes, allowing visitors to select a scenario and learn more about the vehicles and their real-world applications.
To demonstrate battery power while giving visitors an extra incentive to come and say hi, the stand featured vans fitted out to offer barista coffee and refrigerated drinks and snacks.
With the flexibility to host a press conference and offer private meeting spaces for customers and prospects, Farizon’s presence at CVS hit all the right buttons.
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potential online readership
